Robert Edlund

19 years in Digital Signage. 7,000 days of screens, installations, hardware, software and everything in between. I started in this industry in 2007, when Digital Signage was still finding its feet. There were no manuals, no readymade solutions and no one to Google for answers. We figured it out ourselves - building custom Windows images, developing firmware, making consumer hardware run stable 24/7, and installing some of the first LED screens in Norway. That experience taught me that technology changes fast, but knowledge is what makes the difference. Anyone can run a system today. Understanding why it works, what to do when it doesn't, and how to make it truly deliver results - that still requires something software can't give you.Today I work with LED screens, large format displays and immersive installations - turning walls, facades and spaces into visual experiences people actually notice.