Hrishitaa Chopra
Brand Lead @ Morris Garages India
About
Dynamic and results-driven Brand & Marketing Leader with 15 years of multifaceted experience in steering brandgrowth, strategic marketing, business growth and integrated communications across Automobiles, Smartphones, Consumer Durables and Electronics.Proven record of accomplishment in creating new segments, launching & repositioning flagship brands, leading cross-functional teams and driving ROI through innovative campaigns. Expertise spans across Brand strategy, Marketing communication, Digital, ATL BTL, GTM, Media Buying, Retail, PR, Events, Influencer collaborations & market expansion initiatives.Strike a good balance between Strategic thinking, Leadership and Creative excellenceAdditionally, built and scaled a personal digital brand with a 140K+ engaged community, reflecting strong expertise in storytelling, content strategy & consumer engagement.
India
Gurgaon
Electrical & Electronic Manufacturing
P&L Management, Cross-functional Team Leadership, Integrated Marketing Communications Planning, Brand Strategy, Marketing Communications, Marketing, Advertising, Brand Management, Market Research, Digital Marketing, Marketing Strategy, Positioning (Marketing), Go-to-Market Strategy, Budget Management, BTL Activations, Myriad, Ad Serving, Competitive Pricing, Pricing Strategy, Below the Line Advertising
Experience
Brand Lead
Morris Garages India
Gurugram, Haryana, India
Content Creator
Head of Marketing
Philips TV & Sound
Go to market lead
vivo
Gurugram, HR, India
GTM Lead - Premium Smartphones Setup the Premium segment for Vivo and Launched the 1st Premium Smartphone for Vivo - X Series
Marketing Lead
Samsung Mobile
Gurgaon, Haryana, India
Marketing Lead - Premium Smartphones Samsung Galaxy S, Note, Fold
Marketing Manager
Whirlpool Corporation
Gurgaon, India
Brand Manager
Whirlpool Corporation
Gurgaon, India
DM Marketing - Kitchen Appliances & Water Purifier
Whirlpool Corporation
gurgaon, haryana
Asst. Manager - Marketing Communication
LX Hausys America
gurgaon, india
Summer Internship
LG Electronics
Greater Noida
Trainee
Polaris Consulting & Services Ltd
Education
University of South Australia
Marketing
ICFAI Business School
Marketing
IBS Gurgaon
Maharshi Dayanand University
Information Technology
Hrishitaa Chopra's Contact Information
Phone
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