Howard Kelly

Entrusted to be the brand steward of an amazing company that supports the world-wide v-twin community with high-performance and replacement parts, since 1958.

Act as the quarterback and bring functional groups together to ensure streamlined execution and finalization of plans and domestic/global campaigns. Highlights of accomplishments in this role include: • Navigated through multiple restructurings within the company and held multiple roles, including Marketing Director of Division over four companies, Global Product Portfolio Manager over four companies, and Senior Manager of Commercial Solutions. • Succeeded in bringing three innovative construction innovation products to the market, which positively impacted efficiency, safety, and cost savings in construction, leading to a 7-9% ($27M) YOY revenue increase. • Introduced cross-functional sales and marketing teams of 38 professionals, created a sales tracking database, and collaborated seamlessly with the segment leadership to refine plans following the segment and divisional goals. • Kept four solutions teams motivated and maintained focus through multiple organizational changes in five years, resulting in continuous growth

Served as a results-driven leader and product designer, building a new brand from scratch while pursuing operational excellence. Used traditional marketing channels to execute B2C marketing campaigns to appeal to an older demographic. Highlights of accomplishments in this role include: • Exhibited true commitment to introducing a new brand by replacing a well-established 20-year-old brand in the motorcycle industry and effectively convincing 118 dealers about the new brand's strength and ability to increase their revenue. • Devised all launch and sales programs by collaborating with the sales team to conceptualize and outline go-to-market strategies, presentations, and promotions within one year, which exceeded the revenue goal by 12% in the first-year launch.

Coordinated with a customer regularly to strategically place targeted video ads on multiple outlets and direct consumer mail pieces. Highlights of accomplishments in this role include: • Ensured complete restructuring of the agency by overseeing various tasks, including photography and video studio management, brochure design, copy creation, location shoots, talent interviews, new project development, and client services. • Observed and gained insights into the motorcycle print and web market, creating a fast and fun brand image. • Optimized the location shoot process and made well-defined shoots, resulting in reducing internal costs by 10-20% per shoot for a client.

Directed team in accurately driving operations related to corporate marketing and worldwide tradeshow operations with a B2B focus. Networked with the Group Presidents to provide advice on project proposal design, content creation, and job-winning package facilitation. Highlights of accomplishments in this role include: • Hired to create a marketing department for a business, formed marketing plans, and negotiated contracts for multimillion-dollar electrical projects. • Utilized strategic mindset to lead brand management, PR, media relations, corporate positioning, advertising, and national and international business development.

Showed active involvement in brand operations execution, product launches, advertising, channel sales marketing, and national and international business expansion. Highlights of accomplishments in this role include: • Enacted and formalized corporate marketing and communications functions, including worldwide tradeshow operations. • Drove efficient results with a unique product in a highly competitive industrial air conditioning market, which required regular explanation of the innovation and benefits of a traditional market. • Headed the launch of international marketing partner programs in Brazil and Jordan.