laurent houel

Dolphian was a Paris, France based software company, specialized in internet privacy matters, with content filtering and security solutions. Products were real-time content filtering engines for email, SMS and Web pages.

* Strategic planning of the Mass Market Fragrances and International coordination of NPD. * Managing the licensed brand adidas (from € 55 Mio to € 120 Mio sales in 2 years) * Responsible of the European roll out of high potential US originated brands (eg Esprit) * Member of Coty / Lancaster strategic commitee reporting to company CEO. * Managing a team of 8 marketing positions

* Coty Spain - Barcelona * € 55 Mio turnover. One of the leaders of the Spanish fragrance mass market, and development center for the group. * Turnover growth 1995 : * 24%, 1996 : * 15%.

* Building and managing a new start up company in charge of launching new fragrance lines under licence for fashion brands owned by the group. * Key achievements : * Developing organisation and business plans from scratch, finally managing 17 headcounts (Finance, Marketing, Operational Marketing, Planification and Sales admin). * Setting the Route to Market via distribution contracts with commercial partners (Agents / LVMH sister companies) * First launches under Fendi and Pucci brands in 2008.

Responsible of the turnover and profit growth of the brand on 3 product categories : Fragrances / Make Up / Skin Care. € 500 Mio turnover. Strategic planning for the brand, development of yearly Marketing plans. Managing the development of all new products under the YSL brand and all the related A&P support material (Advertising development, Merchandising, POS material, promotions, training). Average of 50 new products launched yearly. Supporting the deployment of all initiatives in all markets and channels (domestic, Travel Retail) Key Achievement : Back to turnover growth on the brand, with an average 7% CAGR over 3 years. Growth fueled by new launches, revamp of existing fragrances portfolio and and steady share gains on the Make Up. Managing a team of 80 persons, including Marketing, Digital, Promotion Services, Merchandising and Training . Reporting to YSL Beaute president. Member of the Executive Committee

* In charge of expanding Evian brand in new categories beyond water and new Direct to Consumer channels. Also in charge of Digital developments on all key platforms (owned /paid /earned media), plus e-commerce ventures. * Key achievements : * Start of evianSPA license, with operations / projects in Japan, Vietnam, Korea, Qatar, Lebanon * Succeeded in turning around ailing Evian facial spray business, then managed divestment and change of business model to external license. * Development of MyEvian.com personalization e-commerce platform

Fast-Up Partners is a partnership of senior international executives and entrepreneurs with one mission: team up with CEO's, CxO's, investors and founders to transform and accelerate their business thanks to a strong digital spin.

* Leading Evian central Marketing team, in charge of : * Brand strategic planning * Brand positioning and communication architecture * Brand content development, including traditional media, Digital, events and sponsoring. * Product development : Innovation / Renovation / Global promotions. * Brand CSR agenda. * Managing a team of 10 FTE / Member of Global Leadership Team / Accompanies all local business units teams covering >140 countries. * Key achievements : * Constant profitable turnover growth over past 3 years * Share of Innovation within turnover on the rise from 5% to 20% in 3 years * Evian key actor in Digital : > 180Mios views of brand advertising contents since 2013, massive raise of brand presence in social media, development of e-commerce capabilities.