Hoss Hassani

Chief Executive Officer @ Hedley Galleries

About

A creative leader who develops highly engaged, high performing, purpose-driven teams, delivering results through novel strategies & transformative innovation. Expert at leading matrixed & global organizations, simplifying processes, & driving results with efficient use of resources. Powerful executive presence, adept Board & C-suite influencer, & captivating communicator. An expert in marketing, digital, CRM, content development, negotiation, relationships, strategy & planning, data-informed decisions, automotive, new mobility, EV & energy infrastructure, innovation, OEM operations, organizational development, & change management. Deep experience in new market entry & go-to-market, winning EV and ICE strategies and execution, and cross-cultural savvy (building effective relationships between national selling companies/regional subsidiaries and parent organizations, across Canada, US, Europe, Middle East, and Asia). HIGHLIGHTS People - Communication: sought-after, captivating communicator with high audience engagement & subject matter expertise - Culture: top decile Workplace of Choice (Kincentric), top decile inclusion index; high cross-cultural agility and adaptability to vastly different cultures globally - Integration: an enterprise "seer" & integrative thinker who consistently identifies opportunities for organizational interconnectedness, especially in large/matrixed orgs, and works cross-enterprise to implement those opportunities - Partnership: Led multiple negotations that created high value relationships in varied industries, including joint venture formation, strategic co-investments, partnership turnaround, & partnership dissolution Performance - Creative: Created in-house agencies with year 1 payback multiples & improved speed/quality; exceptionally talented at managing, unleashing, & amplifying creativity in pursuit of business outcomes - Digital: Developed multiple industry-first eCommerce platforms with high CX & attribution - EBIT: Consistent EBIT improvements in startup & mature business models, cycle agnostic - ROI: Innovative campaigns & platforms that deliver high engagement & ROAS - Start-up: Successfully launched 3 startup businesses in US, Europe, Canada - Transformation: Led strategic development & organizational change in multiple global regions (Europe, Middle East, Asia, North America)

Country

United States

City

New York

Industry

Automotive

Skill

Communication, Business Transformation, innovation, Automotive, Brand Development, Strategic Planning, Green Marketing, Cross-functional Team Leadership, Team Leadership, Creative Writing, Creative Direction, Creative Briefs, Profit & Loss Management, Business Planning, Business Strategy, Youth Marketing, Public Relations, Customer Experience, Negotiation, CRM

Experience

Chief Executive Officer

Hedley Galleries

2024 - Present · 2 yrs

New York, United States

Vice President & Chief Revenue Officer | GM Energy

General Motors

2022 - 2024 · 2 yrs

United States

Co-founded GM’s charging & energy startup, leading a multi-disciplinary team of 100. Secured resource commitments to support $B, margin-accretive, 10-year plan. Created industry & company firsts, including novel product, go-to-market, sales, marketing/communication, & content strategies. Comprehensive business/P&L ownership (B2B/C, end-to-end customer experience).

Director | EV Growth

General Motors

2020 - 2022 · 2 yrs

United States

Transformed EV customer experience. Scaled autonomous vehicle infrastructure. Developed breakthrough marketing, communications, & training with resource constraints. Created global-first EV Live multi-audience digital marketing, eCommerce, education, training, & engagement platform.

Managing Director

Cadillac

2017 - 2020 · 3 yrs

Toronto, Ontario, Canada

Led Canadian Communications, Finance (P&L), Innovation, Marketing, New Business Development, Planning, Product Development & Lifecycle, Sales, Strategy, Virtual Retailing. Grew EBIT & share while vaulting channel & customer satisfaction to best-in-industry. Created industry-first Cadillac Live eCommerce & digital marketing platform, first Canadian martech to be adopted by the US & global markets.

Country Director | Maven (Urban Mobility)

Maven

2016-3 - 2017-4 · 1 yr 2 mos

Ontario, Canada

Autonomous Vehicles, Car Sharing, Ride Sharing, eBikes, Mobility as a Service, Innovation, Urban Mobility. Launched Canada's first full-line carsharing startup brand.

Marketing & Innovation Director

General Motors

2014 - 2017 · 3 yrs

Toronto, Ontario, Canada

Largest span of control in region. Multiple industry & company firsts in CRM, content, digital, eComm, & strategic partnerships. Record sales-share-EBIT, stakeholder relations & engagement. Co-developed company's first innovation hub/incubator, 2908, at Communitech in Waterloo. Transformed eCommerce & digital marketing platform resulting in significantly enhanced performance, customer experience, and sales conversion. Advertising, Artificial Intelligence & Machine Learning, Autonomous Vehicles, Brand Development, Communications, Corporate Social Responsibility & Charitable Programs, CRM, Credit Card Development, Corporate Programs, Customer Experience, Digital, IT Portfolio Planning, Loyalty Program, Marketing Science, Product Development, Retail Strategy & Planning, Shopper Marketing, Sponsorships & Brand Activation, Urban Mobility (Car/Ride Sharing & eBike) MARKETING SERVICES: Agency Management, Analytics, Budget Management & Planning, Business Planning & Strategy, Contracts, Digital Retailing, Negotiation, Procurement, Training