Hoss Ghaffari
Chief Executive Officer @ Marketing Insider Group
About
As the Owner and CEO of Marketing Insider Group (MIG) I look to maintain the integrity and quality of our products by providing exceptional customer service to our clients. We are a full suite marketing agency that provides growth and lead generation services tailored to our clients business niche. Our Growth and Lead gen services can be divided into two categories: 1) Inbound: Content and Paid media are best for growing brands, getting web traffic, increasing SEO ranking, and gaining online visibility. 2) Outbound: Email Marketing and LinkedIn Outreach are best for getting qualifying leads and customer conversion without the web growth. Email me at hoss@marketinginsidergroup.com to discuss more. A summary on my professional career prior to MIG: With more than 15 years of experience, I have worked in the fields of Agile Coach, Scrum Master, Project, Program, Release, and Product Management. I have delivered projects from inception to delivery and provided post-production support to end-users while monitoring team performance and reporting on key metrics. My main focus has always been on maintaining high CSAT by acting as a liason between technical development and product management. Critical and gap analysis, process improvement, team productivity optimization, and quality driver within schedule had always been my priority. I am a Certified Scrum Master (CSM) and Product Owner (CSPO) for Agile methodologies, SAFe Program Consultant (SPC) and SAFe Agilist (SA) for implementing Scaled Agile, Agile Coaching Professional (ICP-ACC) for coaching teams, Coaching Agile Transitions (ICP-CAT) for Enterprise coaching, and trained in Agile Certified Practitioner (ACP) and Project Management Professional (PMP) practicing traditional SDLC models such as Waterfall using PMBOK PMI guidelines.
United States
Los Angeles
Marketing & Advertising
Program Management, Management, Project Management, Agile Methodologies, Scrum, SDLC, Product Management, PMP, Customer Service, Strategy, Business Intelligence, Cross-functional Team Leadership, Agile Project Management, Quality Assurance, Integration, Software Project Management, Team Leadership, CRM, Business Analysis, Databases
Experience

Chief Executive Officer
• Spearhead strategic planning and execution to drive company growth and market presence, ensuring alignment with business objectives and client needs. • Oversee the development and delivery of comprehensive marketing solutions, including Blog Writing and Content Strategy Services, SEO and Technical Audits, and Social Media Management. • Lead a talented team of marketing professionals in crafting data-driven strategies that enhance brand visibility and customer engagement. • Implement effective Paid Media Advertising campaigns to maximize reach and ROI. • Foster long-term client relationships by providing insights and solutions that drive business results and improve ROI. • Guide the creation and implementation of scalable marketing campaigns, leveraging analytics to track performance and adjust strategies for maximum impact. • Provide expert CRM & Marketing Management to streamline customer interactions and optimize marketing efforts. • Collaborate with cross-functional teams to develop content that resonates with target audiences and aligns with the brand voice and vision. • Conduct Content Marketing Workshops and Courses to educate and empower teams in effective marketing practices. • Enhance user experience and brand aesthetics through Web UI/UX and Graphic Design services.

Sr. Scrum Master / Project Manager
Fort Mill, South Carolina, United States
• Organized and facilitated Scrum ceremonies for Cloud Engineering and DBA teams • Acted as RTE to organize and prepare for PI Planning sessions and review team roadmap KPIs • Provided weekly project status reports on timeline, blockers, and risks to senior leadership • Collaborated with Agile Coaches and Leadership to create and optimize best practices • Acted as an Agile change agent to coach teams, monitor performance, evaluate KPI metrics, implement best frameworks, optimize processes, and draft Agile artifacts for training workshops • Worked with senior leadership and management to develop strategy and product roadmaps

Sr. Scrum Master / Program Manager
Los Angeles, California, United States
• Organized and facilitated Scrum ceremonies for Salesforce and MIO/MSS (Material Inventory Ordering and Servicing Systems) all 3 teams • Partnered and collaborated with Project Managers and Agile Coaches in the Agile CoE to create and optimize best practices • Acted as an Agile change agent to coach teams, monitor performance, evaluate KPI metrics, implement best frameworks, optimize processes, and draft Agile artifacts for training workshops • Worked closely with senior management and leadership to remove blockers for the teams

Sr. Scrum Master / Project Manager
Seattle, Washington, United States
• Drove all Scrum ceremonies for the Cloud Connectivity, Networking, and Software Delivery teams • Provided traditional project management support by creating detailed project plans and timelines • Reported and presented project status reports to VPs and Execs in MBR meetings • Improved processes, optimized Velocity, identified anti-Agile patterns within the org • Facilitated Scrum of Scrum meetings and provided Agile Coaching expertise to the Agile COE • Drove cleaning the team Backlogs and defined Initiatives/Epics to create Product Roadmaps

Sr. Scrum Master / Program Manager
Seattle, Washington, United States
• Ran Scrum ceremonies for all 3 teams in the Order Management platform • Improved processes, optimized Velocity, identified anti-Agile patterns within the org • Provided Agile Coaching consultation for Initiative/Feature writing and Quarterly planning • Organized and managed work for an offshore team of 10 members • Provided training and held workshops on Agile topics and best practices • Ran weekly program level status update meetings to ensure cross-org alignment

Sr. Scrum Master / Project Manager
Bellevue, Washington, United States
• Coached an offshore team of 16 working on 4 projects in the RF (Radio Frequency) org • Evaluated team and org Agile maturity and provided in-depth assessment with next steps • Organized, facilitated, and conducted all Scrum ceremonies for the team • Created and conducted training workshops for the team on Agile topics and best practices • Provided coaching and mentorship to senior management where appropriate • Aced as a change agent within the org to identify gaps in processes and improvement ideas • Collaborated with senior product management on creating and maintaining the product roadmap • Compiled and delivered comprehensive reporting on Agile metrics to help optimize performance

Sr. Scrum Master / Program Manager
Bellevue, Washington, United States
• Coach and mentor network supply chain leadership on Agile and Lean methodology frameworks • Run the SoS and CoE meetings to build and grow the Agile practice knowledge base • Assess org Agile maturity and help align leadership with all teams in terms of mindset and goals • Collaborate with architects, product management, and leadership on building a product roadmap • Conduct workshop sessions and teach multiple teams on Agile and Lean topics and principles

Sr. Scrum Master
Mountlake Terrace, WA
• Coached and mentored IT development teams on Agile best practices and improve processes • Partnered and collaborated with senior management from different ARTs to help adopt Agile • Drove Agile transformation across the organization by identifying roles and implementing SAFe • Acted as SME for SoS and CoP meetings to centralize and standardize Agile practices • Facilitated BRP meetings and ensure alignment across Portfolio, Solution, and ART levels • Captured and monitored team performance and provided improvement expertise on Agility

Sr. Scrum Master / Project Manager
Belllevue, WA
• Coached and mentored a newly formed team for the IoT hub replacement project • Drove Scrum ceremonies and organizational transformation from Waterfall mentality to Agile • Implemented Scaled Agile using SAFe 4.5 by identifying roles and coaching senior management • Acted as a project manager to provide timeline estimates and coordinate milestone releases • Collaborated closely with management to build and maintain the portfolio backlog and roadmap • Acted as a servant leader to remove impediments and provided expertise to maximize velocity

Sr. Scrum Master / Project Manager
Bellevue, WA
• Coached the Enterprise CRM team on Agile best practices to improve team velocity, optimize deployments, achieve sprint goals, and increase collaboration • Remotely drove all Scrum ceremonies for the Salesforce IT product team via teleconferencing • Acted as servant leader to remove impediments and improve on current processes for efficiency • Standardized Agile practices across the organization, assisted with implementing scaled agile, and provided training and workshops for Scrum teams
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