Hosna Kalantar

• Optimize, and manage high-performance paid Search, Display, Performance Max, and Demand Gen campaigns for both B2B and B2C clients, ensuring alignment with marketing objectives. • Act as an SEM subject matter expert, providing education and guidance to clients and internal sales teams during performance review calls. • Manage a portfolio of 50+ clients, leveraging tools such as Google Ads, Microsoft Ads, Skai, Salesforce, GTM, and Marchex to deliver measurable results. • Identify opportunities to maximize account value and deliver data-driven recommendations that support revenue growth and client success. • Collaborate cross-functionally with sales and strategy teams to develop and implement campaigns that drive stronger performance and enhance the overall client experience.

• Designed and launched 100+ custom Wix websites optimized for SEO, conversions, and user experience across diverse industries. • Collaborated with clients and internal teams to gather requirements, translate business goals into design solutions, and deliver projects on schedule. • Created conversion-focused landing pages and digital assets to support clients’ marketing and lead-generation campaigns. • Conducted keyword research and implemented on-page SEO best practices to improve search rankings and organic traffic. • Ensured mobile responsiveness and accessibility compliance across all websites, enhancing user engagement and retention. • Provided post-launch support, training clients on managing and updating their websites effectively.

• Designed and optimized high-converting landing pages, websites, and digital assets to support multi-channel marketing efforts. • Implemented SEO strategies and keyword targeting to improve search rankings and attract qualified leads. • Created digital ads, social media content, and email marketing campaigns to engage prospects and boost product adoption. •Collaborated with product and sales teams to develop go-to-market strategies for software launches and feature updates.

• Designed and managed paid media campaigns across Social platforms, improving lead quality and achieving a 20% lift in ROI. • Built and optimized a WordPress website for VR7UAL, which increased site engagement by 15% and enhanced brand visibility. • Created and designed branded assets for VR7UAL’s social media channels, supporting consistent messaging and boosting audience engagement. • Conducted keyword research, audience segmentation, and A/B testing, leading to a 12% boost in CTR and stronger campaign performance. • Tracked and analyzed campaign results using GA4, GTM, and Looker Studio, delivering insights that informed data-driven strategies.

Trained in performance-driven marketing through BrainStation’s SEM & SEO + Analytics program. Learned to build and optimize paid search (Google Ads / PPC / display), develop organic search strategies (keyword research, on-page & technical SEO, backlink strategy, local SEO), and measure results with tools like Google Analytics & Tag Manager. Completed real-world projects including SEO audits, PPC campaign builds, and analytics setups to achieve stronger ROI.

Pursuing part-time studies in Technology Management with a focus on strategy, data, and digital systems. The program complements my performance marketing work by deepening my understanding of analytics, technology-enabled business practices, and how digital innovation drives measurable growth.

Earned a diploma in Internet Applications and Web Development with applied training in digital design, SEO, and database systems. Gained hands-on experience in SQL and analytics, enabling me to interpret data, track performance, and optimize digital marketing initiatives with a strong technical foundation.