Horváth Szilveszter

• Brand building and visibility enhancement – Promoting the ZalaZONE automotive proving ground through organic and paid digital channels. • Corporate social media management – Building corporate presence and increasing engagement across social media platforms, along with developing targeted LinkedIn content and campaign strategies to support lead generation. • Website analytics and measurement framework development – Accurately monitoring the performance of sales processes and supporting data-driven conversion optimization. • B2B sales support – Preparing client presentations and decision-support tender documentation. • On-site event management – Organizing and supporting events, as well as coordinating the production of photo and video content. • Go-to-market strategies – Launching and promoting B2C products in the market.

• Managing digital customer journey optimization with UX, CRO, website development, customer research activities in order to decrease churn, increase user experience and funnel conversion rates. • Comes with solutions how to attract more people into digital funnel, including PPC, SEO, programmatic and aggregators • Sales lead generation and management in the home loan market via an application • Prepares business specification for requested application and IT developments • Coordinates longterm media budgets • Managing activation campaigns to increase the usage of banking products in the home loan market and decrease churn in retail clientbase • Responsible for digital contents and templates from UX point of view • Participate in website design and optimization • Aligning the business activities with all the concerned areas - legal, compliance, marketing, communication, branch network • Constant monitoring of the market, analysis of competitors' activities

• Supporting the implementation of client projects from developing timelines, co-ordinating creative client approvals to prepare materials for client-facing meetings • Coordinating and managing pre-production and post-production across a variety of campaigns in digital • Promotional micro-sites, landing sites, web development coordination • Annual plans, cost estimates, billing • Market research, competition analysis on regular basis Key clients: Suzuki, CIB Bank, Sberbank, Magnetbank, Honvéd

• Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram and LinkedIn • Writing educative blog posts • Organize content in content management systems • Worked with the brand teams to create and implement social media strategies monthly • Communicate with followers • Questionnaire editing, analysis • Organization of sweepstakes