Horatio Currie

Delivering tailored technology solutions across conferencing, digital signage, and control systems. Build and maintain strong relationships with clients, consultants, and AV/IT teams — conducting site visits and needs assessments to match the right solution to each environment (Crestron, Q-SYS, Microsoft Teams Rooms). Collaborate with engineering and design to develop accurate proposals, manage project timelines end-to-end, and negotiate contracts with a focus on long-term client value. Proactively identify upsell and expansion opportunities within existing accounts while maintaining CRM accuracy and delivering regular performance insights to leadership.

Drove nationwide business development across Canada, expanding product lines and onboarding new dealer partnerships in IT manufacturing, custom automation, and retail. Traveled coast-to-coast to cultivate new accounts while supporting existing clients, and collaborated cross-functionally to build strategies that captured emerging market opportunities. Continuously researched new vendors and partners to secure the most competitive pricing and maximize margin efficiency.

Encore (formerly Freeman Audio Visual Canada) Managed and grew a mid-market territory generating over $200,000 in revenue, balancing new account acquisition with retention of existing clients. Identified short- and long-term sales opportunities and executed structured weekly and monthly sales planning to maintain consistent pipeline performance.

Developed business opportunities and expanded product lines at the distributor level across Western Ontario and national regions, with territory sales averaging $50K per month. Delivered product presentations and hands-on training sessions for both major chain retailers and independent stores to drive sell-through and build long-term partner loyalty.