bastian hoppe

senior brand manager otc central europe

About

3D Technical Art Director at Hulu

Country

germany

City

germany

Industry

pharmaceuticals

Skill

brand management, international market entry, project management, marketing, market research, marketing strategy, marketing communications, strategy, strategic planning, online advertising, market analysis, international business, marketing research, marktforschung, marktanalyse, projektmanagement, marketingstrategie

Experience

senior brand manager otc central europe

brand manager otc - cold and cough, allergy

johnson & johnson

2018-1 - Present · 8 yrs 9 mos

account planner - intern

dm&b

2013-6 - 2013-8 · 3 mos

DM&B is Austria's largest advertising agency Strategic planning department - master's thesis (grade: A)

brand manager otc and junior brand manager - pain

johnson & johnson

2016-10 - 2017-12 · 1 yr 3 mos

* OTC Division Indications: Pain & Antifungal Responsible for 3 brands: Dolormin (Pain * Germany) Perdolan (Pain * Belgium) Daktarin (Antifungal * Belgium, Netherlands)

product marketing for redken - intern

l'oréal

2014-1 - 2014-3 · 3 mos

* Created various analyses as well as tracking tools based on SAP to gain insights for use in the marketing and sales department * Consulted a salon partner with 12 subsidiaries with regard to their means of promotion and implemented new equipment like banners and displays * Supported the market introduction of a new product line in Germany

regional marketing strategist northeast asia - intern

daimler ag

2012-2 - 2012-5 · 4 mos

* Created a brand identity and respective positioning for Daimler’s Denza brand in China (Bachelor Thesis, grade: 1.7) * Established a market segmentation of potential electric car buyers in China

controller overheads - intern

mercedes-benz malaysia

2011-6 - 2011-8 · 3 mos

* Analyzed and evaluated the local factory overheads, showing cost saving potentials * Derived the 2-year operative planning targets for 15 accounts

purchasing agent trucks - intern

daimler ag

2010-7 - 2010-9 · 3 mos

* Organized and guided the internal collaboration between German purchase agents and Japanese developers for the sourcing process of 21 engine parts * Renegotiated cylinder-head covers, realizing the single-digit saving target

fleet sales coordinator eastern europe, southeast asia - intern

daimler ag

2010-1 - 2010-3 · 3 mos

* Introduced a new sales reporting system across 23 markets in Asia and CEE * Prepared and realized 2 workshops for fleet managers from Eastern Europe

junior product manager

l'oréal

2014-9 - 2016-9 · 2 yrs 1 mo

business developer for smart - intern

daimler ag

2011-9 - 2011-11 · 3 mos

* Coordinated 3 regularly recurring product development committees involving suppliers and 7 internal functions from procurement to sales * Prepared benchmark analyses for electric scooters and bicycles based on positioning and technical specifications

Education

copenhagen business school

business administration

2011-1 - 2011-1 · 1 mo

Exchange semester during bachelor studies

wu (vienna university of economics and business)

management

2012-1 - 2014-1 · 2 yrs 1 mo

Activities and Societies: 'Center of Excellence' Scholarship

cems - the global alliance in management education

management

2012-1 - 2014-1 · 2 yrs 1 mo

Activities and Societies: 'Center of Excellence' Scholarship

ecole des hautes etudes commerciales

management

2013-1 - 2013-1 · 1 mo

CEMS Master in Int. Management, A

university of cooperative education baden - württemberg

international business

2009-1 - 2012-1 · 3 yrs 1 mo

Bachelor studies as part of a 3-year program for high potentials at DAIMLER AG (full-time contract) Additional Double Degree: Bachelor with Honours (Open University, London, UK)