Hợp Nguyễn Thái

At tiNiworld, I developed and executed comprehensive marketing strategies to enhance brand visibility and foster deeper customer engagement. Key achievements include: - 360-Degree Marketing Strategy: Developed and implemented 360-degree marketing strategies, increasing brand visibility and driving strong customer interaction. - Multi-Channel Campaign Management: Managed multi-channel campaigns across social media, POSM, and in-store promotions, contributing to brand growth. - Cross-Functional Collaboration: Worked with cross-functional teams to optimize customer experience and ensure brand consistency across all touchpoints. - Brand Activations & Strategic Partnerships: Led creative brand activations and strategic partnerships, increasing customer engagement and store visits.

During my tenure at Popeyes Vietnam, I led the digital transformation initiatives, optimizing marketing strategies across web and app platforms to drive business growth. Key achievements include: - Digital Branding & Communication: Developed and executed comprehensive digital branding strategies, enhancing brand presence and increasing customer engagement. - Performance Marketing: Managed multi-channel campaigns (Facebook, Google, programmatic ads), driving substantial growth in online sales and conversion rates. - App & Website Marketing: Spearheaded user acquisition and retention initiatives, improving both web and app performance. - Marketing Automation: Implemented automation tools on the app, boosting customer retention, driving trials, and increasing repeat purchases. - Consumer Insights & Campaign Optimization: Conducted in-depth consumer research to fine-tune targeted campaigns and optimize marketing ROI. - Product Launches & Store Openings: Led successful new product launches and store openings, collaborating with agencies to ensure impactful messaging and brand reach.

- Assisted in the execution of brand campaigns and social media strategies. - Managed influencer partnerships and online community engagement. - Monitored and reported on digital performance metrics to optimize future campaigns.

- Conducted social listening and analytics to provide insights for clients' digital strategies. - Monitored industry trends and competitors to inform marketing recommendations.