hope vlacich

Pulled and analyzed data from Google Analytics, Facebook (and Snapchat), Pinterest and Twitter, and constructed quarterly/yearly reports for clients. Created and designed website for final project, which included an analysis of user site behavior using Google Analytics, Google Tag Manager and Data Studio. Helped determine key performance indicators to be analyzed and reported to the team.

Designed and created advertisements of Ziman’s homes for sale. Advertisements were featured in local magazines and newspapers. Controlled social media accounts: Facebook, Instagram, Pinterest, Houzz, and Dropbox. Designed and continuously updated the company’s website through Squarespace. Used Adobe Photoshop to edit and enhance each professional photo taken of properties. Created a portfolio book of all of Ziman Developments properties.

Part-time employee for Kronos Incorporated, working with the KRAD Pre-sales team (Kronos Research and Development). The team is responsible for researching, profiling and presenting on potential customers in support with the Kronos sales organization. Provides in-depth research analysis and data profiles on potential and existing customers for initial account planning purposes.

Accessed internal IT system, analyzed television commercial placements and created monthly reports (Regional Dealer Advertising Report) summarizing findings. Reports were then sent to clients. Analyzed data from advertising placement database vs. physical magazines to validate planned placement was executed correctly. Summarize findings and created reports which went to clients. Became proficient in all IT systems: media information system, Microsoft Excel include pivot tables, Workspace. Accessed accounts receivable systems to bill Regional Dealerships for advertising placements. Led project team to create a fictitious advertising firm and presented mock client pitch to Agency Board.

Activities and Societies: Sigma Kappa