Hoody Lam

Senior Brand & Communications Manager @ YesStyle.com

About

I have over 15 years of regional marketing experience in the luxury goods and jewellery industry, where I have developed and executed integrated marketing strategies for multiple product lines across APAC markets. As the former Senior Brand Marketing Manager at TSL Jewellery, I led the group marketing team and collaborated with internal and external stakeholders to create and promote compelling brand stories and visual identities. Some of my notable achievements include launching a successful online advertising campaign that increased website traffic by 25%, organizing a flagship store opening event that generated over 100 media coverage and 1 million social media impressions, and enhancing the internal communications system that improved team efficiency and collaboration by 40%. My core competencies include product marketing, online advertising, and internal communications. My mission is to leverage my expertise, knowledge, and creativity to help luxury brands connect with their target audiences and achieve their business goals. I am always eager to learn new skills, explore new trends, and embrace new challenges in the dynamic and fast-paced marketing industry.

Country

Hong Kong SAR

City

Hong Kong

Industry

Retail

Skill

Brand Strategy, Project Planning, Creativity and Innovation, Product Marketing, Online Advertising, Internal Communications, Strategic Communications, Media Relations, Event Planning, Digital Media, Public Relations, Marketing Strategy, Luxury Goods, Marketing, Fashion, Retail, Social Media Marketing, Press Releases, Brand Development, Event Management

Experience

Senior Brand & Communications Manager

YesStyle.com

2024-5 - Present · 2 yrs 5 mos

Hong Kong SAR

Senior Brand Marketing Manager, Group Creative

TSL Jewellery

2021-6 - 2023-12 · 2 yrs 7 mos

Hong Kong SAR

As a group marketing leader, created the brand marketing assets for all channels covering all regions including China, HK & Macau and Malaysia. Strategically launched a brand campaign featuring curated semi-stone jewellery, collaborating with KOLs and KOCs in China. Resulted in a remarkable 18% growth in e-business in China vs LY 2022. Revitalized the brand image, unveiling a new dynamic image and compelling brand story across all regions, resulting in an impressive +50% in store traffic and +12% in revisiting vs LY2021. Successfully developed and launched the DUO by TSL couple brand in Hong Kong within a swift 6-month timeframe, subsequently expanding its reach to China. Implemented a comprehensive 360-degree marketing and communications strategy, alongside the development of a brand book and guidelines for consistent brand representation across all regions. As a direct outcome, the wedding jewellery sector observed a significant growth of 30% throughout Asia.

Marketing and Communications Manager, Partnerships Brands

Lane Crawford

2019-1 - 2019-9 · 9 mos

Hong Kong SAR

In-charge of Marketing and communications of Partnerships brands, the brands are Stuart Weitzman in Hong Kong, Macau, Taiwan and Singapore and Gianvito Rossi in Hong Kong and Singapore