Hongyoung Cho

• Responsible of bio-pharma and clinical trial logistics in Korea, China and Vietnam • Responsible for development and execution of Healthcare strategy to generate profitable healthcare related volumes in pharma, Biopharma and Clinical trials sector. • Provide consulting services covering total SCM based on unique selling propositions and differentiators. • Implement the GDP Quality management system. (GDP certified in 2026 by SGS Korea) • Manage overseas partnership to develop new services, products, and distribution channels.

• Responsible for development and execution of the Country Healthcare strategy to generate profitable healthcare related volumes in pharma, Biopharma and Clinical reasearch sector. • Provide consulting services covering total SCM based on unique selling propositions and differentiators. • Implement the country GDP Quality management system. (GDP certified in 2024 by SGS Korea) • Manage overseas partnership to develop new services, products, and distribution channels.

• Responsible for country business development to build key customer relationships, identify business opportunities, negotiate and close business deals in pharmaceutical market • Develop short & long-term country strategy and manage sales activities on accounts and help team members to close deals to meet country sales targets and increase revenue • Present to and consult with clients on business trends with a view to developing new services, products, and distribution channels. • Using knowledge of the market and competitors, identify and develop the company’s selling propositions. • Manage and develop industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Manage overall public relations through the development of press release, key messages, spokesperson question and answer material to support company service and capabilities. • Work with their internal team, marketing staff, and other Directors and Managers to increase sales opportunities and thereby maximize country revenue

• Complete and win on healthcare customer requirements, with a strong focus on process and product quality, regulatory compliance, innovations, and global presence • Set up local operational process excellence by implementing global standardization, training operation staff and carefully approving selected subcontractors such as truckers, warehousing partners, airlines, and packaging solution providers. • Support the development and execution of the Country Healthcare strategy to generate profitable healthcare related volumes • Implement the country GDP Quality management system. (CEIV Certificate)

• Develop and implement strategic carrier management plans to control margin profitability with freight cost along with various carriers. • Provide market intelligence report with weekly and monthly market update to help customers and internal colleagues to understand the current market issues and get them insights from analyzed data • Responsible of expanding global network be developing reliable overseas partners to secure excellent operational procedures & competitive freight cost as well as expand sales coverage based on joins sales activities.

• Responsible for new business development and offering counseling service to maximize operational efficiency targeting on MNC customers (Project leading experinces in Philippines, Australia) • Set up foreign branch to expand global network based on 3PL and forwarding business (Australia, Turkey) • Develop and implement new sales strategies to maximize the value chain opportunity of existing customers and increase new business by analyzing market trends (Due diligence on Vietnam logistics company, TCR new product development project in Germany)

• Responsible for business development to build long term relationship with existing customers and secure new business targeting CRO and global pharmaceutical companies in Life science and clinical trial industry • Responsible for quality assurance team to maintain and improve service quality of cold chain logistics • Manage third parties (local agents, airlines, packaging suppliers) to ensure compliance with all company and regulatory requirements and expectations

• Manage profitable revenue generation by implementing annual price increase and margin control according to country and regional pricing strategies • Develop and update all tariffs by each product including healthcare products in cold chain logistics

• Responsible for implementing marketing strategies and plans. • Manage to launch and implement cold chain logistic products through new campaigns and participate in exhibitions such as Bio Korea • Implement market research to launch new products and service aligned with healthcare & e-commerce business • Manage overall public relations through the development of press release, key messages, spokesperson question and answer material to support product launches. • Measure and continuously improve customer satisfaction and loyalty by customer satisfaction survey.

• Evaluate sales processes and perform collaboratively to maximize sales efficiencies by sales channels with sales managers, country sales director and regional sales director • Develop and implement sales territory management by utilizing sales resources and identify opportunities for sales support to streamline entire sales process along with measure activities’ results from existing CRM system.

• Assist key account manager and work on details expansion of business scope to promote strategic alliance with Korea Post in 2001. (Co-brand name : EMS premium) • Develop business opportunity and implement joint sales with Korea Post targeting on B2B customers