Honglu Yin

Key Responsibilities Marketing Report to Perth Office general manager 1.Develop and execute the marketing plans for Perth Office to promote the Perth route. Plan and prepare advertising and promotion campaigns to increase ticket sales and the awareness of the brand. 2.Allocate and track the budgets as part of the campaign plan, and participate in negotiating advertising contracts. 3.Manage the marketing project by effectively drafting the plans, tracking the progress, communicating with internal and external, processing documents, and perfection is required. 4.Help ensure events are well-organized and execute to high standards in partnership with the sales team. E-commerce Report to both Perth Office general manager and Region Sales and Marketing Director 1.Provide and report analytics in line with campaigns and budgets as required. 2.Plan and execute the digital marketing campaigns for official website, emails, and social media platforms (Facebook, WeChat, Instagram) and manage the campaigns and projects to deliver the best results. 3.Content creation for WeChat account (social media)and post weekly. 4.Work collaboratively with staff across Australia and New Zealand offices and headquarters to support regional brand and marketing activities.

Key Responsibilities: 1.Plan, direct, and manage the Grandcity Perth Branch's operations to achieve better sales and profit targets. 2.Develop and execute the marketing plan and demonstrated air ticket and tour sales. Promote brand awareness to increase the business. 3.Building and maintain a relationship with airlines and suppliers. 4.Maintain and grow positive customer relationships. 5.Design and operate the Perth tours, including day tours and packages.

Key Responsibilities: 1.Assist with the development and implementation of the brand marketing strategies, media plans, marketing campaigns, advertising campaigns, and activities for the domestic market. 2.Assist with the delivery of content for social media. 3.Brief and assist external agencies on the design and production of marketing collateral, such as brochures, flyers, TVC, and other marketing resources. 4. Support in the delivery of the monthly and annual reports. 5. Monitor, analyze, and evaluate market trends, consumer behavior, and other external factors to maximize marketing effectiveness. 6.Accountable for and allocate marketing expenses aligned to the marketing plan and achieve the best return on investment (online and offline).