Honghui (Gail) Zhu

Led growth, go-to-market, and 0-to-1 business building for cross-border sellers across eBay's European and US marketplaces. - Europe (Spain → Italy → France): Reversed declining traffic on the Spain site amid intense competition, recovering 30%+ of traffic within six months and setting 3-year promotional GMV records. Built a reusable cross-border traffic-operation playbook spanning paid media, community forums, on-site placement, and seller co-marketing, then adapted it across Italy and France by decoding each market's distinct consumer behavior and price bands. - UK (0-to-1): Built the program that opened eBay UK's mainstream campaigns to Chinese sellers for the first time. Won internal buy-in through data-driven pitching, then designed a quality-based seller-vetting system to protect platform experience. Achieved 4x the annual GMV target in year one and sustained double-digit growth thereafter; the vetting tool remains in use two years on. - US Live Commerce (0-to-1): Currently building eBay's Chinese-seller live-commerce business in the US from scratch, designing seller principles, onboarding, training, and performance/compliance monitoring, and expanding from a single category into home, toys, and outdoor. - Tools & automation: Co-developed a product-monitoring tool that cut inventory/price anomalies during campaigns by 40%+ and manual seller communication by 60%+; used AI ("vibe coding") to automate competitor data scraping and daily performance tracking.

- Built the China Warwick alumni community from 0 to nearly 10,000 active members, connecting senior alumni across industries. - Organized dozens of online and offline events with 5,000+ cumulative participants, leading discussions on emerging industry trends and supporting alumni in job searches and entrepreneurship. - Recognized by University of Warwick Vice-Chancellor Stuart Croft for the community's impact.

- Designed destination vacation products driven by trending searches, festival demand, and on-site user behavior (flight/hotel search and booking data), owning the full loop from product design and packaging to pricing and launch. Created multiple best-selling routes, driving continuous annual GMV growth and 250%+ YoY GMV on core routes. - Built supply and marketing partnerships with tourism boards, attractions, local operators, and travel KOLs. Incubated niche destinations from 0 to 1 using a "KOL content seeding + platform subsidy + product repositioning" playbook, achieving 5x annual growth in tourist volume.

- Managed and developed a supplier pool of 100+ New Zealand travel suppliers (attractions, hotels, transport), handling quoting, negotiation, and contract terms. - Mastered industry net-rate/commission structures, seasonal inventory (allotment) mechanics, and cancellation terms; optimized supplier combinations to improve product margin and price competitiveness.

Key modules: Advanced Marketing Management, Consumer Behavior, The Diffusion of New Products and Technologies, Global Branding, Strategy in Practice

- Top Scholarship and First-Class Scholarship (multiple years) (top 1%) - University Outstanding Student (top 1%) - Outstanding Graduate Award (top 1%)