Han Hong Lai

Working as the Marketing Ninja in ESG. I am passionate about creating and executing innovative and effective marketing campaigns that generate awareness, leads, and conversions. I lead in several areas which include marketing strategy, campaign management, content creation, data analysis, and marketing automation. I also work closely with management, vendors, business development, video production, and customer success teams to deliver company and client goals. Responsibilities • Develop and execute marketing strategies that drive awareness, leads, and conversions. • Work with cross-functional teams to create and deliver marketing campaigns that meet business goals. • Track and measure the performance of marketing campaigns to optimize results. • Create and manage marketing assets, including playbooks, templates, and workflows. • Support the development of new product concepts and pitches. • Prospect for new partnerships and drive engagement with existing partners.

Planning & Execution - Analyse the leadership development and assessment market needs, trends in Singapore as critical inputs into the Singapore operation and marketing plan. - Working closely with the Head of Sales & Marketing to develop Singapore marketing plan in alignment with internal and external needs. - Drive implementation of marketing plan per DDI Singapore's goals, value propositions and formats to achieve desired outcomes. - Plan and manage the optimum utilization of the approved marketing budget to achieve maximum return on investments. Marketing Campaigns - Collaboration with the Sales team to design effective product marketing campaigns to achieve sales revenue targets. - Generating marketing-qualified leads from each campaign. - Analyse and report on the campaign's performance. Brand Awareness - Digital Marketing - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designs, builds, and maintains our social media presence - Plans, executes, and measures experiments and conversion tests to expand database.

At FranklinCovey, we transform organizations by building exceptional leaders, teams, and cultures that get results. When organizations partner with us, their people change behaviour—both individually and collectively—in ways that have a dramatic impact. Our content, based on timeless principles of human effectiveness, is designed to help people change both their mindsets and their behaviour. It is combined with a team of experts, a dynamic behaviour change platform, and key metrics that deliver exceptional results repeatedly. - Create compelling marketing campaigns and penetrate new markets. - Plan, develop and implement strategic marketing plans that result in consistent annual sales increment. - Development and delivery of the overall go-to-market plan for FranklinCovey products, including positioning, collateral and events. - Ability to manage multiple corresponding projects and cross-functional teams to deadlines. - Development of website and social media presence to increase leads traffic - Digitalized all assets during COVID-19 and executed various virtual strategies to support and expand the business despite the disruption of COVID-19. - Managed Advertising campaign creation and execution to drive brand awareness and lead generation. - Developed and delivered key marketing communications initiatives through tools such as Constant Contact, ZOHO ONE, and CANVA.

Division Communications has been in operations since 2007, founded by Douglas Khee and Dave Chiam, with a combined experience of 18 years in event/show conceptualization/ production, both locally and regionally. The lifestyle industry in Singapore is a big specialty of Division Communications with clients helming from fashion industry giants like LV, BURBERRY ,CHANEL, LOEWE to mass labels like GAP, H&M and TOPSHOP, luxury watche brands like Audemars Piguet, Breitling, Hublot to magazines like ICON, The Peak, FEMALE; involving in every aspect of the event/show execution, logistics/technical supervision, database management, inter-brands collaboration and social media interaction.