Hong Chen

Head of Music Partnerships @ Mureka

About

- Results-oriented leader with over 15 years of experience, including 11 years in team management and 8 years of senior leadership in the internet music sector.   - Founding member of the Copyright Music Center at bilibili (NYSE: BILI), responsible for zero- to-market strategy, content acquisition pipeline and everything in-between bring music partners on board. Accountable for music content licensing, music platform data management, and revenue generation for proprietary content. Successfully generated over ¥100m RMB in music copyright revenue annually and oversaw the production of 160+ music tracks, with 20+ achieving over 100 m streams. - 3 years at Tencent Music Entertainment (NYSE: TME), extensive hands-on experience launching music streaming services, progressing from Head of International Music Copyright to Head of Content Team at QQ Music. During my tenure at QQ Music, I directed a team of over 40 FTEs, managing music library and platform content strategy, platform content products, and content data initiatives. Subsequently, I developed and launched QQ Music's in-house label "S Studio" (now "Fresh Studio") based on a strategic promotion framework. - Possess granular understanding of emerging music consumption patterns and behavioral trajectories among Gen-Z and Gen-Alpha audiences.

Country

China

City

Chaoyang District

Industry

Internet

Skill

Record Labels, Business Strategy, Music Industry, Music Licensing, Music Production, gaming music, music content operations, Public Relations, Social Media, Lead Generation, Strategic Partnerships, Digital Strategy, Customer Acquisition, Business Development, Digital Marketing, B2B Marketing, Affiliate Marketing, Multi-channel Marketing, B2B, Online Advertising

Experience

Head of Music Partnerships

Mureka

2026-2 - Present · 8 mos

VP, Head of Commercial Initiatives, UMG Greater China

Universal Music Group

2023-7 - 2025-6 · 2 yrs

Beijing, China

- Distribution: spearhead strategic alliance with promising labels, studios, and platform music divisions to drive traffic to UMG’s catalogue and expand market share through demand- driven partnerships aligned with corporate objectives. - Production & Co-Production: develop end-to-end content solutions (gaming/film/TV) from artist matching, demo selection, music production, distribution and promotion via multi- dimensionalcollaborations.   - Merchandising & Brand Monetisation: leverage Bravado’s IP to excute monetization strategies across IP partnerships, trading cards and emerging consumption models in China market.

Head of Music and Content Development Department, Copyright Center

bilibili Group

2020-3 - 2023-6 · 3 yrs 4 mos

Shanghai, China

- Team Architecture & Development: launched bilibili’s Music Copyright Centre from inception, established cross-functional teams in Product Management, Business Development, Content Distribution, Data Analytics, Royalty, Production and A&R. - Licensing & Content Management: in charge of all music partnerships (publishers, recording labels, collection societies, etc.). - Distribution & Monetisation: established a centralized rights database and proprietary music fingerprinting system to identify and license fragmented copyrights. Generated over 100m RMB in the first-year revenue, distributed content to 200+ platforms (including TME, NetEase Cloud Music,Spotify), and facilitated 14m RMB in creator payouts.   - A&R and music production: worked as an internal label, produced music for self-owned IPs. 12 out of 60 songs streamed over 100m times within Mainland China in 2021. Signed and managed 7 uploaders and creators.

Head of Content at QQ Music

Tencent Music entertainment Group

2018-5 - 2020-2 · 1 yr 10 mos

Shenzhen, Guangdong, China

- Stuctured TME-aligned operational teams (40+ FTEs) to dynamically support business objectives, delivered mission critical copyright management, content curation, and digital product solutions for TME’s ecosystem expansion. - Content operation: directed and managed the content evaluation system, established content promotional models, developed algorithm-based artist ranking pyramids, QQ Music chart and platform playlist system, led Tencent Game + QQ Music project securing exclusive license from Tencent Game. - A&R: pioneered a data-driven A&R ecosystem to identify and sign emerging artists through digital-first talent discovery. Negotiated plarform specific licensing agreements securing music rights through strategic artist partnerships.

Head of International Content Partnerships & Licensing, TME

Tencent Music entertainment Group

2017-3 - 2018-5 · 1 yr 3 mos

Beijing City, China

- Strategic Partnerships: established strategic alliances with labels, producions studios, and digital distribution platforms; spearheaded landmark partnerships with industry leaders including Believe, TuneCore, Merlin, Fuga, and Spotify to expand market reach and operational capabilities.