holly gonzalez

Served as main administrative and customer service representative for non-profit agency. Created quarterly donor newsletter “Wild Times” – coordinated with staff on collecting articles, photos and relevant information, created content, served as graphic designer and conducted research.

Managed facility-wide rideshare program. Established strategic vision and marketing plan; included company rideshare webpage, prize drawings, monthly financial subsidy, stories in employee newsletter, and informational events. Created and presented annual rideshare program marketing plan and budget to CFO. Continually assessed program quality. Maintained company rideshare webpage for communicating events, incentives, and updates. Coordinated with CFO annually to present budgets, marketing plans, and company air quality compliance reports. Distributed marketing materials, due diligence, and fulfillment process to employees, outside organizations, and CFO. Created tracking system for rideshare participation; increased participation by 10%.

Integrative Nutrition Health Coaching Private Practice and Meal Services in Los Angeles- Handled all administrative areas, marketing, customer care, and planning while managing busy calendar, organizing and scheduling meetings, client sessions, web and teleconferences. Created a variety of presentations for workshops, teleconferences and client meetings. Coordinated travel arrangements for self and colleagues to attend nationwide seminars, workshops, etc. Created and marketed multiple information products that increased revenues by over $4,000. Developed and maintained long running website, blog and email newsletter campaign.

Acted as coordinator between copywriter, clients, and media contacts. Was responsible for placing stories into local/national media outlets. Assisted in developing and revising budgets to fit client needs while also creating and maintaining detailed, organized contact/client database. Helped develop agency’s first internet marketing strategies. Handled ongoing written and verbal correspondence to clients and media representatives. Participated in creative meetings with Account Manager and CEO on a weekly basis.

Strategize/Co-plan and execute more than 70 recurring and one-time events per calendar year for the Office of Admission. Responsible for all areas of event planning including invitations, registration processes, RSVP management, ongoing event communications. Devise and maintain event agendas, satisfaction surveys, training materials for staff and volunteers. Provide content, edit and approve marketing materials such as email invitations, webpages, physical mailers and brochures. Initiate and supervise creation of day-of event materials including handouts, packets, maps and signage. Plan and conduct quality assurance reviews, assess quality and satisfaction, provide analysis and make recommendations to relevant departments and senior leadership. Supervise a staff of 2-5 student workers; oversee day-to-day processes, manage workloads, create staff schedules, provide letters of recommendations and accept reference calls, provide leadership and guidance.

Coursework: organizational communication, interpersonal communication, persuasion, rhetoric Activities and Societies: Created and participated in first Administrative Internship at California Wildlife Center