
Holly L.
Head of Data & AI @ PropBid Property Match
About
Senior Data Analytics Consultant with 5 years’ experience leading ETL process design and APAC-wide AI implementations to equip MNC, fintech & crypto start-up and digital bank with data-driven insights. Skilled in Artificial Intelligence (AI, Claude Code, Codex), SQL, Tableau, Alteryx, Python, Scrum, Agile, Cloud Computing, Growth MarketingP.S. I write movie and TV drama scripts sometimes.Interest: HK movies, Screenwriting, Softball, Arttech, Classical Music, Web3, Blockchain, Cryptocurrency
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Hong Kong SAR
Information Technology & Services
Artificial Intelligence (AI), Python (Programming Language), Data Infrastructure, Microsoft SQL Server, SQL, Alteryx, Data Analysis, Project Management, Problem Solving, Microsoft Excel, Extract, Transform, Load (ETL), Hive, Jira, Confluence, Scrum, Agile Methodologies, Software Testing, Event Planning, Google Analytics, Microsoft Office
Experience

Head of Data & AI
Hong Kong SAR
• PropBid has won funding from Hong Kong Science Park (HKSTP) and Cyberport with the platform's data and AI capabilities. • Built PropBid's proprietary AI intent-matching engine from end-to-end — the core of a licensed cross-border property platform — pairing buyers, tenants and sellers across 6 markets (Hong Kong SAR, Mainland China, Macau, Taiwan, Japan and Thailand) and replacing fragmented WhatsApp-group dealmaking with data-driven matching. • Designed AI-driven market analytics and a big-data dashboard surfacing pricing dynamics, demand signals and user-preference insights, enabling agents and sellers to set data-backed prices and auction windows. • Architected the platform's dual Web2/Web3 data stack (MongoDB + Cardano), delivering blockchain-encrypted deal rooms and immutable on-chain bidding records via the Maestro API that eliminate dummy-bidder fraud and give buyers verifiable, tamper-proof transaction history.

Senior Data Analytics Consultant
Hong Kong SAR
(Seconded by Keyrus) • Manage and supervise colleagues to optimize comprehensive suite of ~200 Alteryx workflows and their associated SQL & Python scripts. • Apply AI on enhancing and automating data pipelines and dashboard building

Project Management Associate
Hong Kong SAR
Lab/Ventures - Token Team - Data Scraping & Analysis (Python, SQL, Dune Analytics) - Project coordination (Stakeholder management, Web3 marketing) - Market Research (Cryptocurrency, NFT, Fiat-Crypto payment) • Lead a celebrity NFT project through its product design, product & stakeholder management and marketing • Design wireframes, user flow and test cases for a minting website and manage technical team of 6 for execution • Perform data scrapping and analysis on 10M+ of transaction data from 15 games with Python and SQL • Generate and perform data analysis on metadata of thousands of NFTs with Python • Provide technical consultation on the design for a GameFi NFT deployment platform • Coordinate with engineers, designers, management team and external clients to align with the project roadmap • Conduct market research on 12 fiat-crypto payment solution providers and integrate it with company projects

Product Management Associate
Singapore
• Cooperate with a teammate to manage and optimize dimensional data modeling and schema design of the digital bank with more than 6 million users and 35 million active loans • Updating 50+ columns in product requirement documents of ETL processes of the data warehouse per month • Tackling daily data extraction requests with up to 10M entries and providing immediate support on product problems and technical issues by writing a full Hive SQL query within 1-2 hours • Working with developers, internal clients, and QA on product roadmaps and prioritization of product features • Performing UAT biweekly on each software development cycle to ensure the timely availability of functions • Analyzing customer journeys of referral programs and transferal process of banks in the Hong Kong market

Regional IT Intern
Hong Kong SAR
• Facilitated the implementation of Agile process with KPIs analysis in the team of 14 • Assisted the product manager to bridge the demands of the system of distribution and finance teams with architects • Introduced Excel VBA functions under the company’s Asia quarterly investment data report

Intern (FinTech)
香港
• Wrote a 13-pages report analyzing customer journey of mobile apps with HSBC, BOC and CITIC • Developed and relaunched the department’s website using standard HTML/CSS practices, facilitate the developing process by suggesting the usage of image processing

Growth Intern
• Closely worked with the department head in a team of 6 to growth hack the fastest-growing Facebook page, Business Digest, in the business aspect, from 60K likes to 100K likes in 3 months • Delivered financial and stock market articles daily with up to 200K reaches per article • Conducted SEM and data research by Excel on the opportunities and competitors of the company’s business • Collaborated with Data Science department managers on web tracking the company’s newest websites Apoidea is an Industry Leading FinTech company serving more than 15 financial institutions, including JPMorgan, CitiBank and Macquaire Group.
Education

Completed the 5 years dual-degree program in 4 years HKUST got Top 10 of the world in the QS World University Rankings by Subject (Data Science and AI) Coursework: Social Venture Advisory and Grant Making for PIM, Industrial Data Systems, Stochastic Models, Principle of Accounting, Financial Service Operations Management, Quantitative Methods in Financial Engineering, Engineering Foundations of FinTech, Predictive Analysis, Industrial Data Systems, Data-Driven Portfolio Optimization
Holly L.'s Contact Information
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