Holly Colbo

Responsible for leading and executing event operations for Google Cloud Next, Google's largest scale event

Led brand, events and digital strategy. Specifically led brand repositioning and rollout for GE Business Innovations’ lines of businesses including GE Ventures, Licensing, Business Creation and New Market Development. Developed strategy and led brand architecture development, visual identity creation, value proposition, and messaging. As a part of the brand repositioning effort, led relaunch of GE Ventures website. In addition, led critical growth strategy for ecosystem engagement including thought leadership events and sponsorships to drive brand awareness and growth for GE Ventures.

Led and developed overarching events strategy, program tiering, and tracking system for all GE Ventures events (75-100 a year). Specifically lead and executed GE Ventures’ tentpole gatherings (events with 300+ attendees). Management of tentpole events included: program design, content development, attendee experience, AV/production, promotional/campaign planning, executive/speaker prep, vendor management, and budget.

Managed communications for GE Ventures including public relations, marketing communications and employee communications. Additionally supported large-scale GE Ventures' event strategy and execution. Specifically led the design and execution of GE Ventures’ inaugural CEO Summit – a thought leadership event that gathered hundreds of key stakeholders and partners. Managed attendee experience, look and feel, programming, content strategy, amplification plan and executive/speaker prep. Supported broader GE Corporate communications events including GE Ecomagination’s 10 Year Anniversary event in Paris and Leading & Learning, GE’s premiere external women’s networking event.

Led employee communications for GE Capital. Responsible for creating the employee communications strategy and driving GE and GE Capital’s key messages to an employee base of 50,000, working closely with senior leadership and supporting functions. Led employee awareness campaigns for regulatory & compliance and for a healthcare cost initiative, and launched and managed CEO’s internal blog increasing employee awareness and understanding of strategic initiatives. Supported key internal events including a headquarters employee offsite for 1,000 people and the yearly GE Capital Global Leadership three-day destination event for 500 global senior leaders aligning all on strategy. Supported key commercial and sales programs including the Middle Market Summit and the Roadshow for Growth, a 20-city six-month customer and employee-centric national tour that gathered over 3,000 employees and 16,000 customers in person, connecting them to GE Capital's value proposition. Additionally, built out a broader all employee communications strategy for the tour that included broadcasts, video updates from the road, and contests that resulted in 25% increase in employee engagement.

COMMUNICATIONS LEADERSHIP DEVELOPMENT PROGRAM Challenging, rotational program focused on accelerating the development of top potential communications and public relations talent with three rotational assignments focused on public relations, marketing communications, employee communications, executive communications, corporate citizenship communications, and/or meeting GE's other communications needs. GE CORPORATE: MARKETING COMMUNICATIONS SPECIALIST Dubai, UAE (Dec 1, 2011- April 20, 2012) Managed development of marketing communications collateral. Created first regional brochure under GE’s new identity in the Middle East, North Africa and Turkey. Rolled out specific collateral and sales material for GE Egypt as well. As a part of the projects managed photo and video shoots. Assisted with PR efforts. GE CAPITAL, AMERICAS: INTERNAL COMMUNICATIONS SPECIALIST Norwalk, CT (Mar 29, 2011-Nov 30, 2011) Drove a culture of employee engagement. Co-led internal campaigns from development to execution. Partnered with internal stakeholders and spearheaded successful key initiatives for the senior leadership team, HR, sales and citizenship. GE CORPORATE: CRISIS COMMUNICATIONS SPECIALIST Fairfield, CT (June 28, 2010-March 28, 2011) Worked closely with internal and external subject matter experts to develop content and framework for '10 GE Citizenship report. Collaborated with business/regional communicators to write original stories and create/update country fact sheets. Supported the GE Foundation/Developing Health (DH) initiative and co-led DH grant announcements in Fairfield and New Orleans. Also supported disaster relief communications for the GE Foundation.

PENNSYLVANIA STATE UNIVERSITY INDEPENDENT STUDENT NEWSPAPER Elected to top student executive position of the Business Division. Managed annual budget of $1.6 Million. Charged with discovering and executing new promotional and revenue-building opportunities and partnerships. Oversaw 12 managers in the Advertising, Customer Service, Promotions, Layout and Creative Departments. Managed personnel, a constant staff of approximately 100. Facilitated bi-weekly Board of Managers and monthly All-Staff meetings. Charged with presenting monthly operating report to Collegian Inc. Board of Directors.

Supported Land Rover and Jaguar accounts.

Phi Eta Sigma, Deans List