hoi tang

Identified the ‘right’ analytics solutions to drive new business opportunities, owned analytics roadmap and managed a team of analysts to deliver impactful projects to address business challenges, and built trusted relationships with client’s key stakeholders e.g. predictive modelling, dashboard design, campaign analysis, loyalty program design, share of wallet analysis

Analytics lead to deploy advanced analytics techniques to deliver end to end customer centric consultancy projects to leading international retailers in the area of customer segmentation, range and assortment, promotion, price sensitivity, customer shopping behaviour

Coordination and monitoring of field work for research projects within the FMCG sector, negotiating with national and international sample suppliers and supervising their services, maintaining online panels in various countries as well as controlling and ensuring their quality by employing the performance measurement system “Direct Score”

Data analysis and result presentation of primary and secondary research with business implications, market forecast modeling, advertising pre-test, campaign tracking

Building statistical models for forecasting socioeconomic variables such as housing demand and for supporting policy decisions such as determining rent levels, SAS programming, database management and consolidation, supervision of statistical surveys and data analysis, handling of ad-hoc enquiries