Hoi Ching Li

•8+ years of experience in content and communications across online platforms and digital media, with a proven track record in supporting content initiatives across the APAC region. •Proven ability to leverage AI tools to streamline production, refine content strategies, and improve overall performance efficiency in fast-paced environments. •Expertise in managing multi-channel content production, including SEO, social media (LinkedIn, Meta), email marketing, ASO, and digital marketing campaigns. •Experienced in content planning and operational coordination, such as overseeing editorial calendars and allocating tasks to ensure consistent delivery across localized platforms. •Skilled in bilingual copywriting, creative idea generation, website content development, and producing various marketing collaterals with high attention to detail. •Highly motivated with a passion for creative problem-solving; looking to apply my strategic thinking and project coordination skills to drive growth within the content marketing landscape.