Hodari Bahati, MBA

- Drive strategic field and SMB marketing initiatives to boost brand visibility and growth across local Asurion retail stores. - Collaborate with Sales Enablement and national teams to align campaigns, analyze performance, and optimize execution in community-focused markets. - Launch targeted local marketing strategies tailored to KPIs, customer needs, and small business engagement opportunities. - Cultivate and manage strong relationships with corporate leaders, franchisees, client partners, and local stakeholders to drive alignment and impact. - Manage and allocate national marketing budgets to support local sponsorships, community events, and SMB-focused activations.

- Established and led Home Plus growth strategies and key initiatives across the uBreakiFix (UBIF) Franchise sales channel. - Directed a team of Market Managers to execute region-wide strategies focused on driving sales, operational performance, and customer growth. - Partnered with West Region franchise owners and principals to identify performance gaps and develop tailored improvement strategies for underperforming locations. - Collaborated with multi-unit operators to implement focused action plans targeting high-opportunity stores, resulting in measurable business impact. - Conducted business assessments and delivered strategic recommendations to enhance franchisee capabilities, operational execution, and overall sales effectiveness.

- Managed the Device Protection program across 90+ Verizon Core and Indirect locations in Northern and Central California. - Built and maintained trusted partnerships with retail leaders from frontline teams to Director-level stakeholders. - Led the execution of growth initiatives including sales contests, rep-level trainings, workshops, and recognition programs. - Collaborated cross-functionally to analyze performance data, identify opportunities, and implement sales best practices. - Supported product launches, marketing campaigns, and reporting enhancements in partnership with internal Channel Program Management (CPM) teams.

- Led the creation and execution of strategic marketing programs for Telesales centers to drive revenue growth and achieve key performance targets. - Developed and managed device launch strategies aligned with center objectives, marketing priorities, and multicultural segments. - Collaborated with National Marketing Communications and Product teams to ensure seamless and impactful Telesales campaign rollouts. - Oversaw cross-functional projects and vendor partnerships to ensure timely and successful execution of handset and service launches. - Ensured brand consistency and alignment of messaging across all internal and external communications within the Telesales environment.

- Led key business and SMB sales initiatives to drive performance improvements across Telesales centers. - Developed and executed sales programs in partnership with regional and departmental teams to meet growth and customer experience goals. - Collaborated cross-functionally with operations, marketing, and analytics teams to implement scalable, results-driven strategies. - Directed project planning and execution for operational initiatives, ensuring measurable impact on KPIs. - Presented strategic recommendations to Telesales leadership to gain alignment and secure buy-in for new initiatives.

- Maintained up-to-date knowledge of company promotions, competitive market offers, and product solutions to effectively position services to prospective and existing customers. - Monitored and analyzed daily and weekly sales reports to track performance metrics and provided actionable insights to direct reports for improvement. - Implemented strategic sales action plans to drive performance, achieve monthly sales and customer retention targets, and reduce churn. - Fostered a collaborative team environment, promoting accountability and cross-functional alignment to support Telesales goals and enhance team productivity. - Identified customer needs and recommended wireless solutions while processing orders through the POS system, enhancing upsell opportunities and customer satisfaction.