Hobart Tao

Lead digital marketing and integrated campaigns in Asia-Africa, driving the company's digital transformation. Manage internal/external communication, leadership engagement, and cross-departmental collaboration for effective PR execution and brand localization. Serve as a strategic liaison, advocating for marketing budgets and presenting industry trends to headquarters. Oversee budget planning and execution for media, content marketing, and material production. Manage media relations, social media KOL collaborations, and WeCom, WeChat operations. Proactively handle possible PR crises through regular cross-departmental meetings and media monitoring. Provide managerial support for offline events and campaigns, ensuring alignment with brand standards.

Drive brand awareness through strategic digital and content marketing for diverse clients in FMCG, beauty, skincare, and seafood industries. Localize branding assets from clients for optimal visibility on Chinese social media platforms. Craft bilingual e-commerce content on Tmall, Amazon, mini programs, and WeChat Store to enhance sales and support digital marketing efforts. Innovate creative branding stories and commitments for foreign brands, showcasing expertise in adapting to the Chinese market. Manage client communication and report on brand marketing performance, emphasizing digital and content marketing impact. Implement data-driven strategies to maximize brand visibility and engagement in the current digital landscape.

Oversee the creation of bilingual marketing content and website editing. Drive the publication of industry news on various social media platforms. Develop project agendas, e-newsletters, and press releases to effectively communicate industry trends and build up company persona. Conduct client visits to discern needs and refine project content, managing collaborations with prestigious brands such as Cadillac, Porsche, and Weltmeister. Coordinate speaker invitations, oversee the translation of industry reports, and lead the coordination of events.

Conduct market research and craft compelling product content. Regularly optimize e-commerce product content, leading to a 18% sales increase. Collaborated with designers and product managers to showcase key features. Established and managed influencer partnerships for successful product promotions. Provided translation and proofreading for product manuals and brand commercials.