Chau Ha Hoang

- Developed overall brand strategy, planned multi-channel communications, and guided brand messaging. - Planned and executed integrated marketing campaigns across PR, digital, social, KOLs, events, and OOH. - Monitored public sentiment, managed corporate image, and handled crisis situations. - Managed teams and partners to optimize collaboration and campaign execution. - Analyzed media KPIs, engagement, sentiment, and brand health to improve communication efficiency and optimize costs.

- Managed and developed the Marcom team while overseeing content across fanpages, websites, microsites, and landing pages. - Planned and executed integrated communication strategies for corporate events, product launches, press conferences, and tournaments. - Directed content creation and review, ensuring consistent messaging across all channels. - Maintained relationships with media contacts, KOLs/KOCs, partners, and stakeholders. - Tracked and analyzed marketing performance metrics, providing insights and reports to senior management.

- Managed and coordinated partnerships with over 40 strategic media partners, including major outlets such as Tuổi Trẻ, VietnamPlus, Bnews, and international publications. - Oversaw collaboration across VCCorp’s Adnetwork platforms, including banners, PR articles, IMS, and infrastructure services. - Liaised directly with media partners and editorial agencies to ensure smooth execution of all campaigns. - Monitored, compiled, and analyzed performance data for partnership activities. - Prepared reports and insights to support media partners and internal stakeholders.