Hoang Nhat Tran

- Responsible to manage the assigned brands (instant noodle & rice noodle category) to deliver business objectives. To perform set objectives for brands included market share, brand equity, sale revenue. - Launched in 2018, Cung Dinh Pho Ha Noi (instant rice noodle category) ranked 2nd in the premium segment after De Nhat Pho Acecook. Cung Dinh instant rice noodle got 40% market share in the premium instant rice noodle segment after new launch campaign in 2019. - Plan and implement brand and marketing strategies to grow the products. Create campaign to gain the market share. Monitor and assess in-market new product launches. - Innovative projects to drive sales. Develop and execute trade and consumer promotions for individual brands. - Plan, develop all the ATL & BTL activities. - Report the results of Marketing Dept. to Deputy General Director.

BRAND MANAGER – ASIA FOODS TECHNOLOGY. - Brand manager for 2 brands in AFOTECH: Ong Tay Fish Sauce & Cung Dinh Kool instant noodle. - Launched in 2016, Cung Dinh Kool (mixed instant noodle category) ranked 1st in the premium segment. Cung Dinh Kool with 3 SKUs got 65% market share in the premium mixed instant noodle segment after new launch campaign. - Create, develop & implement the Marketing initiatives : strategic discussion, brand platform development, implement communication and marketing programs, advertising, promotion and action plan to make a difference. - Work with creative agencies to produce and air the TVCs included 2 categories (instant noodle & fish sauce). - Follow the launching campaign both ATL & BTL activities with the budget planning & controlling. - Work with other department including R&D, Design, packaging innovation, Creative, Production,… to launch a new product. - Determine, recommend and coordinate the execution of market research. - Work & coordinate with Sales Department. - Report the results of Marketing Dept. to Marketing Manager