H M Forhad

• Lead market intelligence and competitive analysis for 10+ software products; identify demand signals, entry points, and competitive gaps to recommend where the company should position. • Define ICP, priority industries, and buyer segments; develop positioning frameworks and value propositions tailored to each target market. • Develop and recommend GTM strategies — covering market prioritization, offer selection, channel approach, and entry angles for domestic and international markets. • Currently leading market intelligence and GTM planning for global market entry — assessing demand for AI and software services, mapping competitive landscape, and identifying strategic offer-market fit. • Evaluate partnership and event opportunities by assessing strategic fit, audience relevance, and expected business outcomes; map ecosystem players across target markets. • Work directly with leadership to align market strategy with business goals. Key Accomplishment: • Eduvas GTM Leadership: Initiated and led full GTM strategy for Eduvas.com (an education management ecosystem) — market analysis, ICP definition, positioning, partnership planning, and commercial launch. • Market Research at Scale: Conducted market research and GTM planning for 10 distinct software products; defined pricing, positioning, and market entry angles for each. • International Expansion: Successfully entered APAC (Japan, Malaysia) and MENA (UAE, Somalia) markets; currently executing market intelligence for Europe (Germany, UK) — covering demand identification, competitive mapping, and GTM strategy. • Organizational SOP: Co-developed company-wide SOP with top leadership covering products, marketing, sales, implementation, development and operational policies.

• Lead end-to-end revenue funnel — from lead generation and requirement analysis to proposal development and deal closing — across local and international accounts. • Supervise Business Development team; formulate strategy, manage pipeline, and ensure consistent revenue generation across software and ERP product lines. • Provide consultation to clients from diversified industries, diagnose business problems, prepare solutions. Acquired a number of local and global clients; expanded commercial footprint into APAC and MENA markets. • Manage Odoo partnership on behalf of the company; maintain liaison with Odoo officials on partner positioning, pricing, and commercial strategy.

• Work closely with technical and functional team to assist in functional analysis of DIU university management system as and when required.

• Led market research and opportunity identification for software services; assessed new verticals, buyer segments, and competitive gaps. • Managed BD team to ensure revenue generation through strategic outreach, proposal development, and client conversion. • Managed relationship with clients to identify software and IT service business scope. • Gathered client requirements, prepared estimate and submitted proposals.

• Established and led a new commercial business unit under APAC regional HQ — built operational structure, team, and strategic workflows from the ground up. • Gained deep exposure to global B2B marketing strategy, brand positioning, and buyer behavior across multinational clients in diverse industries. • Assessed and recommended creative production partners based on strategic fit, quality, and ROI alignment under WPP Procurement Policy.

• Led commercial activities of Brand Marketing Division and took part in brand planning. • Oversaw recommendation and disbursement of BDT 650M+ annual marketing budgets across ATL, BTL, Digital, Outdoor, Trade, and Media — demonstrating strong commercial judgment and business acumen. • Prepared marketing budgets and produced sales trend and campaign impact reports to inform brand planning decisions.

• Conducted live PowerPoint presentation on all IT services of the company. • Discussed in-depth with clients about the IT services of the company.

• Provide content ideas for a weekly supplement of this famous national daily. • Write articles by collecting primary information related to the subjects.

• Write articles by collecting primary information related to the subjects for this popular national daily.