Hanna-Liisa Erkheikki

Entrepreneur @ Kreatiiva

About

Energetic and enthusiastic marketing professional with creative and curious mind. Specialized in sports and outdoor, experienced in sponsoring, passionate for fashion and inspired by people and strong brands. My conscience ticks for sustainability and my mindset is tuned towards circular economy. Long and versatile work experience with wide perspectives on product management and conceptualizing throughout the entire product life cycle from idea to consumer needs.

Country

Finland

City

Helsinki

Industry

Publishing

Skill

Textile Industry, Communication, Branding, Networking, Brand Management, Brand Development Strategy, Sponsorship, Retail Marketing, Visual Merchandising, Photo Shoot Production, Public Relations, Apparel, Fashion, Footwear, Marketing, Merchandising, Sporting Goods, Sportswear, Supply Chain Management, Brand Development

Experience

Entrepreneur

Kreatiiva

2018-9 - Present · 8 yrs 1 mo

Helsinki

Marketing & Communications Lead (Fractional)

Brightplus

2024-3 - Present · 2 yrs 7 mos

Oulu

Board Member

Brightplus

2024-6 - 2026-1 · 1 yr 8 mos

Oulu

The textile industry faces increasing pressure to adopt eco-friendly solutions that eliminate fossil-based materials and harmful chemicals. Brightplus, a leader in sustainable material innovation, has developed a functional textile coating made from renewable side-stream siomaterials. As a board member, I bring expertise from various stages of the textile value chain to help commercialize this product and meet industry needs

Account Director, Sport and outdoor brands

Akvamariini | Viestintätoimisto

2019-10 - Present · 7 yrs

PR w/ Helly Hansen, Merrell

communication, competence and sustainability

Huginbiz® - Helping You Grow International Business AB

2022-2 - Present · 4 yrs 8 mos

Tapahtumatuottaja

Näe ry | Association of Vision and Eye Care

2021-11 - Present · 4 yrs 11 mos

Helsinki Metropolitan Area

Member, editorial board

YouSport

2019-10 - Present · 7 yrs

Ski Instructor

Vihti Ski Center

2013 - Present · 13 yrs

Vihti Ski School

My dearest sport is telemark skiing which I do preferably on high and distant mountains far-away from the crowds, but as my life keeps me mostly close to Helsinki I irregularly work as a ski instructor in Vihti Ski Center. Very satisfying to pass the love of skiing further to young generations.