Heather McLeod

Senior Marketing Manager driving TV and audio marketing that cuts through the noise. I work at the intersection of brand, media, and measurement - building campaigns across linear, streaming, and audio that resonate and deliver real impact.

Integrated Marketing across Linear TV, Programmatic, Digital, OOH and Radio. • Lead strategic planning and content management, aligning marketing initiatives to business objectives to deliver ROI/ROAS for insurance, retail, CPG and direct-to-consumer brands. • Collaborate with experts across various departments to delivery against key performance metrics. • Manage a team of Account Managers and Project Managers, while building a Project Management practice. GainShare Performance Marketing is an integrated performance agency, focused on gaining market share for clients. GainShare delivers results by navigating across messaging, creative, media, technology, and data. With years of successful campaigns for brands and their products, GainShare specializes in delivering new customers for challenger brands and category disruptors. The goal is a single-minded passion to deliver better business results for clients.

Linear TV and Digital Account Executive • Responsible for multiple brands on an ongoing basis; end to end campaign management, integrated channel planning, foster strong client relationships to generate ongoing new business, data driven. • Leading brand integrations and sponsorships in television, OOH, digital, and radio. • Client billing and profit/loss management • Evaluating and presenting strategy recommendations for client review.

Linear and Digital TV buying • Responsible for multiple brands on an ongoing basis; pre and post-buys, brand personas, and active in planning process. • Managing brand integrations and sponsorships in television, OOH, digital, and radio. • Client billing and maintenance. • Evaluating and preparing media recommendations for client review.

Composed, edited and submitted press and media releases for various fundraising events, community campaigns and other United Way affairs. Managed social media (Twitter, Facebook), newsletter and e-blast message tracking Co-organized and executed the fundraising campaign “Paint the Town Red Restaurant Challenge”. I was responsible for contacting restaurants throughout Oakville to encourage their involvement, coordinate promotional materials with all participating restaurants and collect donations funds following the event. Engaged in creating posters, media releases, and social media buzz regarding the event. The event raised significantly more money then expected for United Way Oakville. Initiated United Way Oakville’s first mobile giving campaign and the association with Giving Tuesday Fundraising Campaign.

Instructional Assistant for the second year teaching lab Cellular Biology: Form and Function, geared towards developing strong laboratory techniques, provide a greater understanding of the importance of cellular biology research and provide the students with an opportunity to conduct their own individual research projects. Instructed demonstrations of proper equipment use, presented pre-lab explanation, graded laboratory reports, simulated discussions on how to improve the teaching lab and ensured that all students were following protocols. Provided me with strong presentation, leadership and instructional skills; I was responsible for demonstrating techniques and giving informational and practical guidance to students.

Responsible for providing education to the general public on marine safety, safe boating, boating rules and regulations and provide detailed information on current water quality conditions. Throughout the summer months, Ambassadors travelled from dock to dock promoting the Muskoka Lakes Association and selling year long memberships. Ambassadors are responsible for producing and presenting educational and promotional information sessions for General Annual Meetings for the various lake associations. Responsible for testing Lake Muskoka, Lake Rosseau and Lake Joseph for E-coli and other bacteria, any potential toxins in the lake and account for specific water bug species.

Learned complex laboratory techniques, gained advanced presentation, team building and research skills that can be applied to all areas of biology from molecules and cells to anatomy and conservation. Completed an Honours Thesis in evolutionary and behavioural genetics under the supervision of Dr. Tristan AF Long. My research focused on sexual selection and female preference in Drosophila melanogaster.