Hiền Hồ Ngọc

Led planning and execution of store activation programs across 30+ showrooms, driving +20% traffic and +7% sales revenue growth Oversaw production and nationwide deployment of 7,000+ POSM materials/month, ensuring brand consistency and optimal in-store visibility Coordinated cross-functional teams (Sales, Retail, Logistics, Accounting) and 10+ vendors, aligning timelines and resources for seamless execution Monitored sales and traffic KPIs, analyzed performance gaps, and proposed optimization actions through weekly/monthly reports Managed campaign budgets, processed PR/PO, invoices, and payments, ensuring cost control and 100% on-time settlement Took full ownership of seasonal campaigns (Back-to-School, Z Tech, Mega Sale), leading planning, budgeting, vendor negotiations, and on-site supervision to maximize store conversion

Executed in-store promotion and activation activities across 20+ retail outlets, ensuring consistent campaign rollout and sell-out performance Installed and maintained POSM and merchandising materials in compliance with brand guidelines and visual standards Forecasted materials demand and supported distribution of 3,000+ POSM items per campaign, coordinating closely with warehouse and logistics teams Conducted market visits to monitor execution quality, collect sell-out data and competitor insights, and recommend improvements Liaised with suppliers for POSM production, tracked delivery schedules, and handled quality checks and acceptance Assisted in budget tracking and prepared weekly/monthly performance reports to support management decisions

Planned and executed 20+ corporate and commercial events (–1,500 attendees) Coordinated logistics, stage setup, technical equipment, and suppliers Managed timelines, manpower, and on-site operations Ensured quality control and on-time delivery