Hitesh Arora

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Responsible for leading innovation agenda on Sensodyne and growing the Advanced Range

Responsible for growing portfolio of brushes (Sensodyne) and creating a new category of Denture Care in India (Polident)

Responsible for two key roles: 1. Continue leading insights agenda for Pain, Respiratory & Oral care portfolio 2. Brand marketing for Oral Care innovation portfolio.

My role is to ensure consumer voice guides business decisions for Pain, Respiratory & Oral Care portfolio. Responsible to grow key brands - Sensodyne, Otrivin, Iodex & Crocin in their respective categories.

Back to the base after a fruitful onsite stint, I handled a team of young researchers and acted as the key client contact for research in multiple countries. Additionally, I worked as part of the team responsible for building capability across client sectors & research techniques.

In continuation to my earlier role at IMRB, I worked as an onsite resource (part of client's insight team) at British American Tobacco Korea. Being the single point of contact for all researches conducted through KANTAR operating companies, my role was to: - Ensure use of most efficient tools to meet client's year-round business requirements - Facilitate smooth & timely execution of all research projects - Ensure proper interpretation of insights & thus help drive business execution - Build a better KANTAR - BAT relationship

Into a more senior role,I was responsible for work spanning multiple clients & handling key strategic projects. Besides this, I was also entrusted with technical development of a research manager working with me. This senior role provided an opportunity to travel to Australia to present findings of a key 'Usage & Attitude (U&A)' study to the client. Key projects handled: - Market Segmentation exercise - Choice Based Conjoint (CBC) Pricing study - Desk researches making use of existing data

With the same work responsibilities as before, the RM role entailed working on a wider variety of projects with significant autonomy & more client exposure Key projects handled: - Consumer Product Tests - Packaging tests - Post Launch tracks - Volume Modelling / forecasting exercise

Providing the client fact-based foundation for strategic planning & decision making. Responsible for designing and executing research study plans which included: - Understanding client's marketing problems & pitching through research proposal & budgets - Finalising design & methodology (Q're design, sampling plan, field planning) - End to end project management through coordination with data collection & preparation team - Analyzing data, generating insights & preparing / reporting deliverables for the client Key projects handled: - Usage & attitude (U&A) studies - Simulated Test Marketing (STM)

Business Development and Key Account Management - Generated profitable accounts of Pepsico Frito Lays India & SREI Shaj e-village pvt. ltd. Fortified relationship (increased revenue) with key clients - L'oreal & Grasim Birla Cement. New Project Initiatives - Lead all aspects of company's proposed foray into cold chain - feasibility study, market research, collaboration with various stakeholders viz. consultants, govt. authorities, developers etc., inviting quotations and selection of vendors, interacting with prospective clientele, project report development, approval for loan etc.

Exploring new business opportunities for Cable&Wireless India across Public Sector Units (PSUs) and to identify the key accounts to be targeted for various offerings.

Sri Lanka telecom market research and identification of potential market and opportunities for voice, internet and data Markets.

Time-motion analysis of voice-account managers to improve efficiency

Understanding of Broadband Internet technology, installation of routers and troubleshooting concerning broadband glitches