Hitan Melli

Administração da ótica Triton Eyewear (unidade Granja Viana). • Responsabilidades Gestão completa da loja. Definição da proposta comercial. Gestão de performance de vendas e lucro. Gestão de ações comerciais. • Atividades principais Atendimento ao público (customer-centric) com foco total na experiência e satisfação do cliente. Criação de estratégias de atendimento e conversão por Whatsapp. Consultoria especializada em lentes oftálmicas e visagismo de óculos. Gestão de ordens de serviço e realização de reparos em óculos. Gestão de portfólio de armações para grau e óculos de sol. Gestão de portfolio de lentes oftálmicas em parceria com as marcas Varilux, Kodak, OptiSwiss e Hot Buttered.

Gestão completa de dois sites de vendas: ► Supernova.shop - Loja de camisetas e moletons no formato print on demand em parceria com a marca Reserva Ink, com o tema "Astronauta e Universo". ► Gostei.net - Loja de produtos variados como roupas, acessórios, decoração, cama mesa e banho e eletrônicos no formato dropshipping onde o foco era vestuário confortável esportivo. • Responsabilidades Definição da proposta comercial e valor dos sites. Gestão de performance de vendas e lucro. Gestão de ações comerciais. • Atividades principais Acompanhamento diário de performance de vendas. Gestão de Campanhas Sazonais de vendas. Criação de estampas para camisetas. Sourcing de produtos Chineses com potencial de vendas. Criação de conteúdo para redes sociais. Produção de fotos de modelos humanos e de produtos com ferramentas de IA. Desenvolvimento de peças para anúncios via tráfego pago (Instagram, Facebook e Google). • Resultados Grandes aprendizados sobre o ambiente digital e comportamento no processo de compras on-line. Desenvolvimento de habilidades com ferramentas de IA. Ambos os sites atingiram um nível de vendas regulares e diárias, no entanto, o grande desafio foi encontrar um ponto equilibrado entre investimento em marketing e vendas.

• Responsibilities Definition of the commercial strategy and business value proposition. Product category management. Performance management focusing on commercial indicators, KPIs such as sales, profit, turnover and inventory. Definition of the commercial calendar for omnichannel sales actions. • Main activities Negotiation with national and international partners, sourcing and products and suppliers. Open To Buy management, purchasing planning, order control, allocation by store. Definition of the best assortment and product mix, pricing. Management of collection planning, collection map and product cycle. Product development and creation of exclusive products with innovation. Search for functional design and sustainability always on the radar. Quality management when receiving products. Licensing of characters and brands, mainly Disney, Universal and Warner. Market analysis, trends and consumption, competition, research and business opportunities. Team management and development. Visits stores, searches for process improvements, visual merchandising and showcases. Sales training and training for store employees. • Results Two awards received from Warner Bros for Best Storytelling and Product Innovation with the exclusive "Batman 80 Years" commemorative watch collection in 2019. Team Best Performance Award on four occasions between 2014 and 2020. The watch category increased fivefold, growing in sales for eight straight years from 2011 to 2019. The sunglasses category doubled in size in 2022 compared to previous years. The gift packaging category also doubled in size in 2022 compared to previous years.

• Responsibilities Co-participation in the structuring of the new import department. Complete management of all import processes. Team management and development. • Main activities Sourcing and development of products and suppliers. Development and adaptation of products, packaging and labels in accordance with current legislation (Anvisa, MAPA, Inmetro, etc.) Tax classification of goods, import licenses, customs clearance. Preparation of budgets and estimates of import costs. • Results The new import model via trading companies drastically reduced the costs involved in importing and consequently increased profit margins by 5x, being considered a success story for the company. Expansion of the imported portfolio to more than 40 types of products, including food, beverages, automotive, office, kitchen, decoration, Christmas, toys, furniture, tools, among others.

• Responsibilities Management of all import processes. • Main activities Negotiation of service contracts (banks, transport, brokers, insurance). Responsible for importing machines (textile, sewing, dyeing, ironing, packaging) and mechanical and electronic equipment, spare parts and various types of yarn and textile materials. Tax classification of goods, import licenses, customs clearance. Creating budgets and cost estimates. • Results The development of a computerized system for complete management and control of all processes allowed greater predictability and cash flow gains with payments in foreign currency. With the renegotiation of contracts we were able to reduce costs by 30% and gain more agility in process lead-times. Creation of a new format for much faster import of spare parts in urgent cases, reducing downtime due to sudden breakdowns to zero.

• Responsibilities Key-account for large private label clients such as Decathlon, Nike, Sarah Lee and others. • Main activities Facilitator in product development according to customer requirements. Order and billing management. Management of special Drawback regimes. Preparation of export documents. Monitoring of merchandise shipment, arrival and customs clearance in the destination country. • Results Exports of private label products increased by 10x. Exports to Mercosur countries doubled in size with the opening of new customers.