hiroyuki kubo

design strategist | creative director

About

After stints in advertising agencies such as ADK and JWT Singapore, I joined the service design firm Goodpatch. As its Design Strategist / Creative Director, I harness approaches such as vision thinking, design thinking, and lean startup to support various clients from startups to major companies in their development of new businesses and service design. My strengths include effective leadership and management skills across multiple domains ranging from business development to brand design and communication design, with an emphasis on innovative solutions such as the uncovering of opportunities based on user research and future projections, formulation of vision/concept, service planning, PoC, prototyping and business model design. I have received many international advertising awards, such as Cannes Lions (Silver), Adfest (Gold), Spikes Asia (Silver), CLIO Awards, Webby Awards, etc. Portfolio - http://www.hiroyuki-kubo.com

Country

japan

City

japan

Industry

marketing and advertising

Skill

art direction, interactive advertising, creative direction, integrated marketing, creative strategy, web design, graphic design, advertising, user interface design, brand development, concept development, design thinking, vision thinking, service design

Experience

design strategist | creative director

goodpatch

2019-4 - Present · 7 yrs 6 mos

https://goodpatch.com/en/

design strategist | creative director

digital creative director and digital art director

1→10holdings, inc.

2012-6 - 2015-5 · 3 yrs

http://www.1-10.com/?lang=en ・Concept (big idea) development, design strategy, art direction, user interface design and graphic design for clients such as UNIQLO, SHARP, Haagen Dazs, Air New Zealand and Softbank. ・desktop/mobile/tablet site, mobile APP, digital signage and installation

digital art director and interactive planner

j. walter thompson worldwide

2014-1 - 2014-12 · 1 yr

https://www.jwt.com/jwtsingapore5409 ・Concept (big idea) development for integrated campaign originating from digital, art direction, user interface design and graphic design for clients such as Nestle, Changi Airport and AWARE. ・desktop/mobile/tablet site, mobile APP, digital signage and installation

integrated art director

mccann worldgroup

2008-6 - 2012-5 · 4 yrs

http://eng.mccannwg.co.jp/ ・Concept (big idea) development for integrated campaign, design strategy, art direction and graphic design ・digital, film, print, outdoor, retail, event and PR

art director

kosé corporation

2006-5 - 2008-5 · 2 yrs 1 mo

* https://www.kose.co.jp/global/en/index.html * ・Concept development, design strategy, art direction, and graphic design for cosmetics brands * ・Management of production progress and budget * ・Negotiation of stuffing with photographer, makeup-artist, stylist, * model agency and casting companies.

digital creative director and digital art director

adk

2015-5 - 2019-4 · 4 yrs

http://adk-worldwide.com/ ・Concept (big idea) development for integrated campaign, design strategy, art direction and graphic design for clients such as TOYOTA, GODIVA, Nespresso, Air New Zealand, VISA, JAXA, LG Electronics, Kao, KENWOOD, ROHTO, and Asia University. ・digital, film, print, outdoor, retail, event and PR