danielle alexander

Marketing consultant for Government agencies via eGlobalTech and Intercom Federal. Provide management consulting and strategic planning for the US Federal Chief Information Officers' Council (CIOC). Held Public Trust and Interim Secret clearance. Develop and execute communications strategy, including re-design of the CIO.gov website, creation of the Federal CIO Council LinkedIn page, and content creation for blog postings and tweets.

Responsible for generating sponsorship revenue for events supporting over 900 members and managing corporate partner relationships with key executives. STRATEGIC PLANNING: Developed strategic plans to provide local partners with exposure, branding, year-round sponsorship and recruiting opportunities. BUSINESS DEVELOPMENT: Identified and fostered new business opportunities through positive relationship management with corporations resulting in recurring sponsorship.

Led project team through all phases of the project-life cycle from initiation through closure of a DoD systems project. LEADERSHIP: Gathered and consolidated requirements to develop the scope definition, team requirements, and thorough project plan with detailed milestones and delegation of tasks to internal and external stakeholders. PROJECT MANAGEMENT: Oversaw execution of project plan with documentation for senior leadership, reporting, rollout and contract management for on-time delivery and project closure.

Started as Office Manager and promoted to consulting department as Project Manager to manage client engagements. Established and built strong relationships with various Government Agencies and key Executive level customers, resulting in expansion of new business in the Consulting department. LEADERSHIP: Managed 3 employees to create Marketing Strategic Plan for nonprofit business while maintaining brand integrity in adherence to client’s vision. EVENT MANAGEMENT: Managed tradeshow participation for 2 of the largest land warfare forums globally, generated over $145M in sales and exposure to 38,000 attendees including senior government leaders and foreign dignitaries. BRAND MARKETING: Strategized, created, and edited marketing collateral to grow revenue by 20% in 2011. CHANGE MANAGEMENT: Designed and executed re-brand of Government client, valued at $1M. PROJECT MANAGEMENT: Managed and organized up to 5 multi-year client projects simultaneously; oversaw contracts ranging from $100,000 to $5 million.

* Full-time graduate student obtaining Master of Science in Marketing: * Focused on financial analysis, marketing strategy, and market research in order to effectively communicate benefits of products and/or services in corporate business, non-profit organizations, or government agencies. * Maintained above a 3.5 GPA throughout matriculation. PROJECTS: * AETNA INSURANCE THESIS - MARKETING RESEARCH: Questionnaire construction, collect data, and create descriptive report of findings using SPSS statistical software to provide business recommendations. * SAMSONITE NEW PRODUCT DEVELOPMENT: Developed a new innovative product for Samsonite. Determined environmental factors, projected timetables, and forecasting. Created marketing strategy and projections of product demand.

* Managed and provided sales and marketing for 150 key large accounts in the Major Business Sales Division representing $17 million revenue base. * Trained over 20 new Account Managers that resulted in 20% growth in department. * Consistently met/exceeded quota, surpassing targets by as much as 118%. * Initiated cold calling, trained staff, and established a 15 call per day quota. * Successfully exceeded sales quota over 100% annually for three consecutive years. * ACCOMPLISHMENTS: * Met or surpassed sales expectations each month, resulting in a 113% of quota for 2005. * Received the Top Deal Sales award for North and South Carolina; $1.5M in revenue. * Established client relationships with approximately 300 companies. * Achieved 106% of overall sales objective in 2007; selected to the Quota Club in recognition of achieving sales goals for four consecutive quarters.