Hiranmay Kar

↳ After building the growth and acquisition foundation for Furlenco Rental and UNLMTD, I transitioned in Aug ’25 into Customer Monetisation, building churn prediction model and driving Swap/Relocation programs to improve CLTV and tenure across both verticals.

↳ Senior Manager leading Growth for Furlenco Rental (’23–’24) and owning UNLMTD P&L / unit economics (’24–present), with parallel ownership of new-city expansion. •Led Growth for Furlenco Rental, scaling monthly revenue from ₹5.6 Cr to ₹15 Cr (till Jun ’24) through funnel optimisation, journey fixes, and conversion-led execution across product/ops/marketing. •Improved the end-to-end customer journey (browse → cart → checkout → payment) by identifying drop-offs and shipping optimisations across key screens, offers, and operational handoffs. •Strengthened cancellation controls by restructuring cancellation reasons/enrichments and driving product + ops fixes to reduce avoidable cancellations and improve conversion-to-activation. •From Jun ’24 onward, took ownership of Furlenco UNLMTD vertical,driving unit economics and portfolio yield, improving portfolio yield by 10% and PBT by 20% through pricing/packaging, cost levers, and operational governance. •Scaled the UNLMTD business from ₹1.32 Cr to ₹6 Cr by improving acquisition efficiency, offer strategy, and funnel performance while maintaining profitability guardrails. • Led new-city expansion for the rental vertical—launched 10 Tier 1/Tier 2 cities, adding ₹5 Cr topline revenue, in collaboration with cross-functional stakeholders across supply, operations, and growth. • Built a performance rhythm (weekly/monthly/quarterly scorecards , investor reports + deep-dives) across revenue, funnel metrics, cancellations, and unit economics—ensuring clear owners, timelines, and sustained execution.

• Owned growth levers for a city/portfolio scope; drove experiments across conversion and retention. • Created KPI rhythm (weekly/monthly) and insight reporting that aligned stakeholders on priorities. • Improved funnel hygiene through root-cause analysis and operational interventions.

↳ Promoted from Executive → Team Lead → Assistant Manager → Manager. • Progressed through multiple promotions across acquisition leadership and growth operations. • Owned acquisition targets and funnel performance; improved conversion through process + tooling improvements. • Built strong execution muscle: stakeholder management, KPI tracking, and ops-first problem solving.

• Prospecting / identification of opportunities, customer presentations, managing responses & winning opportunities. • Achieve set targets in terms of revenue, profitability, collection and other result areas. • Developing Periodical Sale Plans, forecast and reports. • Prepare and give business reviews to the management team regarding progress and problems in closing new customers • Ensuring all business development opportunities are captured and explored

Filter lady is India's first online marketplace listing and connecting global buyers with suppliers of raw construction materials, services and finished products. As the name suggests, we filter them for you. FilterLady (https://www.facebook.com/123filterlady) is a new venture of an established firm Creative Mammoth Corporation (www.creativemammoth.com).