vida rodriguez

director of design and brand development

About

Fashion Design Director, Brand Consultant & Developer...with the likes of Int'l fashion brands & premium retailers such as, Barney, Off Saks, Ron Herman & American Apparel, as well as a vast experience with mass merchant accounts including Forever21, Wet Seal, & TJ maxx in the professional repertoire.. I am humbled by the opportunities presented in my career path which have led me to grow in a field I absolutely love!.. Trust, innovation & determination (with a dash of fun) are keystone elements to all my creative endeavors. "Creativity is genius having fun" A.E....

Country

united states

City

los angeles

Industry

design

Skill

contemporary art, illustrator, photoshop, trend forecasting, fit, dresses, sketching, magazines, styling, illustration, trims, apparel, social media marketing, pattern, wovens, concept design, fashion, outerwear, sportswear, retail, embroidery, art, merchandising, social media, fashion design, sewing, brand development, fitting, tops, fashion shows, art direction, trend analysis, concept development, technical design, draping, sweaters, creative direction, adobe photoshop

Experience

brand executive

jerry leigh of california

2014-9 - 2015-3 · 7 mos

Managed Jr Fashion Apparel Accounts- From Product Development, Production, to Retail.

director design and development and sales

american apparel

2013-11 - 2014-11 · 1 yr 1 mo

Led the development of the Mass Merchant Division. Worked Directly with CEO, VP of Development, Private Label Dir & Production-as well as contributed creatively to Graphics Dept. As Director & Head Designer I Conceptualized & Developed Fashion lines specifically tailored to each mass merchant client. I managed line development & production to ensure a quality & timely delivery ready for retail.

design and development director - manufacturer

forever 21

2009-3 - 2015-1 · 5 yrs 11 mos

founder- fashion design director

hippie chick couture.com

2007-1 - Present · 19 yrs 9 mos

Hippie Chick Couture is a Young-Contemporary women's ready-wear line inspired by a new generation of hippie, a sophisticated, revolutionary, bold & intelligent individual whose fashion embodies not just an aesthetic but a philosophy price point-better to bridge market.