Hina Zafar

I work at the intersection of eCommerce growth, Amazon advertising, creative strategy, and AI-powered content workflows. In my current role, I lead creative and performance marketing initiatives for a footwear brand, managing both Amazon PPC campaigns and listing creative development. My work includes building and optimizing Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display campaigns, while also developing high-converting lifestyle images, infographics, video briefs, and review-driven creative strategies for Amazon listings. I also focus on using AI tools to improve creative production, streamline workflows, and support faster, more effective content creation. This includes researching AI image/video platforms, creating prompts, building SOPs, analyzing customer reviews, and turning insights into actionable creative directions for listings, PPC banners, and UGC-style videos. My key strengths include: Amazon PPC campaign setup, optimization, and performance analysis Sponsored Products, Sponsored Brands, Sponsored Display, SBV, and SDV campaigns eCommerce creative strategy for Amazon listings AI-generated lifestyle imagery, infographics, and video concepts Customer review analysis Cross-functional coordination across advertising, creative, and listing teams I’m passionate about combining data, creativity, and AI to build stronger marketplace content and improve advertising performance.

As a Franchise Manager and Success Manager at InXpress, I wear multiple hats to ensure smooth operations and exceptional customer experiences. I manage end-to-end logistics support—from generating quotes and assisting with the shipment process to providing tracking support and resolving any delivery-related issues. I work closely with our customers to tailor shipping solutions that meet their business needs while optimizing costs and efficiency. In addition to customer support, I oversee franchise billing and invoicing, handle disputes with professionalism, and ensure timely resolution to maintain strong client and carrier relationships. I also manage communication with partners like DHL, ensuring our clients receive the highest level of service. My role is all about delivering value—to our franchise, our partners, and most importantly, our customers.

As a Technical Support Specialist within a SaaS-based helpdesk environment, I excel in providing top-notch technical assistance to users navigating complex software solutions. With a focus on troubleshooting, configuration, and issue resolution, I am dedicated to ensuring a seamless experience for customers. My expertise extends to delivering support across multiple channels, including email, chat, and phone, while maintaining a strong commitment to professionalism and customer satisfaction. I thrive on collaborating with cross-functional teams to escalate and address intricate technical challenges promptly, contributing to the enhancement of support documentation and training materials. Passionate about staying abreast of evolving product updates and expanding my technical acumen, I am poised to drive exceptional user experiences and contribute to the success of innovative SaaS solutions.

-Provided technical assistance to customers via phone, email, and chat. -Diagnosed and resolved hardware and software issues for clients in a timely and efficient manner. -Collaborated with cross-functional teams to escalate and resolve complex technical problems. -Documented and tracked customer issues using a ticketing system. -Conducted remote troubleshooting and provided clear instructions to customers.

Manage deal cycles from prospecting to closing accounts in the SMB Market, selling ELD, Dashcam, and Asset Gateway to provide AI Technology solutions to transportation/logistics company owners/decision makers while building customer relationships. - Outbound calls and Product Demonstrations with prospects or customers to maximize sales. - Well-versed in the consultative selling approach, and always carrying through prospecting, discovery meeting, presentation, and negotiating skills.