Himanshu Saxena

Head of Brand & Creative @ StashAway

About

Seasoned Marcom Strategist, committed to driving compelling brand narratives. 15 years of experience crafting marketing communication strategies and brand campaigns across fintech, ride-sharing, telecom, e-commerce, real estate, and banking — earning accolades along the way. As the Founder-CEO's first hire in a fintech startup, I’ve worn many hats — driving go-to-market strategies, facilitating strategic partnerships, leading UI design and UX research, developing the brand, investor education and multi-channel launch kits. When I'm not bartending ideas at work, I can be found experimenting with cocktails at home, curating playlists, binge-watching TV shows, or getting my nose on niche perfumes.

Country

City

Singapore

Industry

Marketing & Advertising

Skill

Marketing Analytics, Consumer Behavior, Brand Marketing, Digital Marketing, Content Marketing, Team Management, Creative Strategy, Content Creation, Brand Communication, Marketing Partnerships, People Management, Launching Start-ups, Team Mentoring, Market Research, Customer Insight, Advertising, Copywriting

Experience

Head of Brand & Creative

StashAway

2025-2 - Present · 1 yr 8 mos

Marketing & Creative Director

Zeffo

2019-10 - 2024-11 · 5 yrs 2 mos

Building a startup is an entrepreneurial journey that demands navigating ambiguity, problem-solving, and making decisions amid uncertainty. As the first hire and part of the Leadership Team, I embraced these challenges, bringing two products to life from scratch. Key contributions — ▪︎ Marketing-infused product design — Crafted a fresh visual style and an authentic, approachable tone-of-voice, making our products feel effortless and intuitive to use. ▪︎ Creative strategy & execution — Led the marketing communications strategy, guiding the creative process from initial ideas to full rollout. ▪︎ Strategic partnerships — Collaborated with the Founder-CEO to build partnerships with financial institutions, expanding access to financial markets.

Creative Lead | Rider & Driver Marketing

Uber

2017-9 - 2019-8 · 2 yrs

Created business impact and brand love through memorable, clutter-breaking advertising and brand experiences. Creative leadership Established Uber’s in-house creative team, hiring and mentoring a multidisciplinary group of creatives across copywriting, art, motion design, and illustration. Key contributions — ▪︎ Launched Uber in 15+ cities, aligning brand messaging with local market needs in collaboration with operations. ▪︎ Led integrated campaigns for UberPremier and UberAuto, surpassing benchmarks in awareness and trip volume. ▪︎ Developed Uber’s safety narrative for India, combining global priorities with localized messaging to emphasize trust and safety. ▪︎ Launched UberCare, a welfare initiative for driver partners, bolstering brand trust and social responsibility. ▪︎ Delivered a culturally resonant Valentine’s Day activation post-Section 377 decriminalization, reinforcing Uber’s inclusive brand positioning.

Creative Director

THOMPSON

2014-11 - 2017-8 · 2 yrs 10 mos

Creative lead for national campaigns for Airtel, askme.com, askmebazaar.com, naukri.com and 99acres.com | Writing credit for 6 TVCs and 9 Digital Films | Won 9 awards

Sr. Copywriter

FCB Global

2012-3 - 2014-10 · 2 yrs 8 mos

Handled creative duties for ICICI Bank Debit and Credit Cards, HCL Avitas, Zee Cafe and Snapdeal. Won 4 awards including the first ever ABBY Gold for FCB Delhi at Goafest’15.

Trainee

Ogilvy

2011-1 - 2011-6 · 6 mos

Quantitative Researcher

The Nielsen Company & Research Pacific India

2009-4 - 2010-10 · 1 yr 7 mos

▪︎ Consumer insighting, Brand Tracks and Brand Equity studies for FMCG & Media clients. ▪︎ Led the annual India Today Under Graduate College Ranking Study published in June 2010.