Himanshu Verma

Lead and manage the Core Creation organization in the FB App. The Core Creation team is responsible for the end-to-end content creation experience on the Facebook and Messenger apps. This includes all the main user flows for creating and sharing content—such as posts, Stories, and Reels—across a variety of formats including text, photos, and videos. Key responsibilities: * Designing and maintaining the tools and interfaces that allow people to create, edit, and publish content on Facebook. * Building and evolving the platform’s creative features, such as media selection, editing tools, and publishing workflows. * Ensuring a seamless, high-quality, and reliable experience for billions of users to express themselves and connect with others. * Collaborating with other product and engineering teams to support new sharing formats and innovative features. In summary, Core Creation powers the ways people share and express themselves on Facebook, making it easy and engaging for everyone to connect and communicate through content. Key components of my role are to - * Set technical and organizational strategy for the pillar, aligning with company-wide goals. * Oversee engineering execution, resource allocation, and delivery of foundational content creation capabilities across Meta’s products. * Drive organizational health, talent development, and succession planning for a large, multi-team org. * Foster cross-functional collaboration with Product, Design, Data Science, and other partner teams. * Represent the pillar in leadership forums, drive alignment, and communicate progress to executive stakeholders.

Overview: Led the Content Liquidity and Content Foundation pillars, responsible for the core infrastructure and user experiences that power content creation, sharing, and cross-app distribution on Facebook. Key Responsibilities & Achievements: * Oversaw the end-to-end content creation and sharing experience, including the development of tools and platforms for posts, Stories, and Reels. * Drove major initiatives to increase content sharing, cross-app posting, and user engagement, resulting in record growth in original content production and distribution. * Led engineering teams behind foundational systems that support creative tools, editing workflows, and seamless publishing for billions of users. * Implemented platform and infrastructure improvements that enhanced reliability, scalability, and efficiency across the content ecosystem. * Built and mentored high-performing teams, promoted a culture of innovation, and supported the professional growth of engineering leaders and individual contributors. * Collaborated with cross-functional partners to deliver new features, support AI-powered creation, and enable next-generation sharing experiences.

Overview: Led engineering for the Connected Commerce organization, focused on building and scaling Facebook’s commerce and shopping experiences. Oversaw teams responsible for both buyer and seller journeys, driving innovation and operational excellence across the commerce ecosystem. Key Responsibilities & Achievements: * Directed the development and launch of new commerce features, including online storefronts and seller tools. * Managed large, cross-functional teams to deliver on ambitious growth and engagement goals for Facebook Shops. * Championed platform modernization, reliability, and performance improvements, resulting in increased user engagement and transaction volume. * Fostered a culture of collaboration, mentorship, and continuous improvement, supporting the growth of engineering managers and senior individual contributors. * Partnered closely with product, design, data science, and other engineering teams to align on strategy and deliver high-impact results.

Commerce & Marketplace * Led B2C Daily Deals and Marketplace teams, driving growth in transactions, user engagement, and retention. * Transitioned to Connected Commerce, leading the Facebook Shops experience and commerce platform modernization. * Oversaw both buyer and seller experiences, scaling teams and launching new commerce features.

Ads Payments (Engineering Manager) Led a team of 10–12 engineers, collaborating closely with cross-functional partners to define vision, strategy, and deliver substantial growth and improvements to Facebook’s core ads payments platform. Key achievements include: * Drove significant increases in Facebook Ads payments volume by enhancing the prepay billing experience, introducing new payment methods, and optimizing advertiser onboarding flows. * Architected and launched prepay infrastructure, enabling alternative payment methods for advertisers on mobile platforms. * Enabled payments functionality for ads on Instagram, expanding monetization opportunities across Meta’s ecosystem. * Developed solutions for sharing payment credentials across multiple Facebook products, streamlining user experience for payment-enabled features. * Redesigned the payments flow for m.facebook.com, improving usability and conversion rates. * Elevated the reliability of ads payments flows to consistently exceed 99.9% uptime. * Substantially increased automated test coverage, strengthening product quality and release confidence.

Tech Lead, Ads Payments Interfaces Team (Facebook) Led a team of 5 engineers to deliver a reliable, convenient, and transparent payments and billing experience for Facebook advertisers worldwide. Key accomplishments include: * Prepaid Payments for Advertisers: Designed and launched a prepay product for advertisers, empowering greater financial control—especially impactful in emerging markets. * Global Local Payment Methods: Integrated local payment solutions (e.g., Boleto in Brazil, Doku in Indonesia) by partnering with multiple payment providers, significantly expanding Facebook’s active advertiser base. * Secure Card Enablement: Enabled support for 3DS and CVV-required cards within the Facebook advertising ecosystem, enhancing payment security and compliance. * Reliability Framework: Established a comprehensive reliability framework for ads payments, including dashboards, alerts, and team goals, resulting in industry-leading reliability. * Modernized Billing Interfaces: Architected and rebuilt the payments and billing management interface for advertisers using React.js and Graph APIs, improving usability and transparency. * Advertiser Growth Leadership: Led the team’s advertiser growth initiatives for three consecutive cycles, consistently exceeding ambitious growth targets. * Billing Model Revamp: Tech designed and implemented a new billing model tailored for small advertisers, streamlining onboarding and management.

Software Engineering Intern in Webstore Team. Extended the development of Webstore Android Application by integrating with enhanced features like globalcart and common checkout.

- Silver medalist - Represented IIT Guwahati in Squash in the 46th Inter IIT Sports meet. - Won gold medal in badminton in the Annual Sports Competition of IIT Guwahati - Designed and organized Economic Modeling event in the all India technical event of Mathematics department using PHP and MySQL

Silver medalist

- Merit certificate in both Mathematics and Social Science in 10th CBSE Board Exam. - Gold medalist at Badminton across Maharashtra Region