Maggie Wang

• Provide strategic direction and departmental management for PikPok’s user acquisition and monetization teams on a global scale. • Work closely with internal and external teams to facilitate, coordinate, and iterate on UA efforts and processes, and to create the best converting ads to maximize acquisition efforts and returns. • Collaborate with cross-functional teams to scope out business opportunities and to deliver results. • Liaise and negotiate with third parties to maximize advertising revenues and minimize UA costs, including sourcing and executing direct deals, negotiating marketplace terms, and evaluating and recommending new solutions for integration • Cooperate with technical, design and production teams to ensure appropriate usage and integration of ad partner technologies to maximize advertising returns and cross promotional opportunities for current and future products, and to raise their awareness and understanding of advertising and UA processes and mechanics.

• Lead and build the World-Class marketing team to achieve overall business objectives and financial result >Manage UA/RT campaigns for social casino app >Share knowledge in the marketing team and help other grow their skills >Coach and drive the marketing artists • Define the global market strategies and key capabilities to drive sustainable channel growth focusing on topline growth, profitability and market share >Explore new markets & new media channels >Increase 283% of revenue from new markets in 6 months >Work closely with key UA channels including Facebook, Google and LINE • Collaborate with cross-functional stakeholders to maximize all aspects of marketing activities including media planning and buying, ASO, P&L forecasting, digital marketing, ad monetization and operations • Stay on top of marketing creative trends. To direct and transform the new creative ideas and current assets performance to meet the media preference and requirements • Coach and motivate internal members to effectively develop marketing optimization plans and grow the game • Monitor Ad campaigns analysis and optimization (ROI driven) • Always find new ways to have a direct impact on the growth of the business through performance marketing

• To manage the media budget, allocate the budget by games and geos in order to maximize the return on investment of the gaming portfolio • To operate and optimize all marketing activities for all games, grow and retain users by online and offline marketing channels in Asia Pacific • To conduct regular analysis in order to optimize and maximize the return on investment of our marketing activities • To prepare monthly, quarterly and annual reports, reflect the effectiveness of the marketing activities in Asia Pacific • To work with Huuuge team in Europe for the projects related to APAC business growth • To manage a team of the marketing artists in Hong Kong office • Liaise with internal/external parties, including Facebook and Google, and represent the company with integrity, honesty, commitment, and thoroughness

• Define launch and post launch user acquisition plans that achieve 6waves’growth KPI • Execute and evaluate performance of campaigns on a global scale, especiallyJP, TW and HK. • Devise winning strategies to drive installs to the app, including digital media buy, TVC, outdoor advertising, Influencer marketing. • Review and optimize for channel and campaign effectiveness. • Responsible for planning and budgetary control of all UA marketing. • Actively explore and monitor latest Marketing and user acquisition channels. • Liaise and cultivate good relationship with business partners, including Facebook and Google. • Side Project: Perform recruitment of writers for the new in-house app, from screening, approaching, interviewing and signing. And provide stories topics base on the local market insights.

1. Research, define and execute user acquisitions strategy across targeted APAC 2. Recruit, integrate, and optimize the mobile measurement partner (MMP) and external partners in cooperation with Engineering and Product team 3. Recruit and lead marketing managers on User Acquisitions from over 10 markets including US, CA, AU, NZ, TW, HK, MO, MY, TH, ID, PH 4. Recruit and direct the graphic designer on all acquisition and marketing related creative, including App Icon, App Store trailer, screenshots, UA banners & video ads, etc 5. Recruit and direct the community manager to ensure social messaging is consistent and compelling, coordinated with Product team 6. Manage Facebook campaign strategy and familiar with different campaign objectives, bidding types, targeting optimizations 7. Analyze data for AB testing and revenue optimization 8. Building and coordinating Asia Pacific market activities, including user acquisitions, social community, business development of the market partnerships.

• Manage [Dot Arena] SEA performance marketing and new mobile game beta testing campaign • Manage relationships and operations with multiple ad agencies • Provide game monetization ideas

• Manage user acquisition in different online channels. • Optimize campaigns performance, and manage campaigns with tactical implementation. • Provide marketing analytic and consumer insight. • Make growth strategies based on data analysis. • Have ability to analyze data to identify trends and marketing opportunities. • Manage relationships and operations with multiple ad agencies.

• Optimize campaign performance across various marketing mediums including display, Facebook, Google Adwords, SEM and assorted channels. • Build and expand relationships with external Partners. • Collaborate with internal teams to develop marketing plans, and implement our campaigns. • Communicate with cross department stakeholders for campaign performance.

Ability to work in a changing, deadline-driven, fast-paced environment