Hillary Chen
Brand Manager @ Swisse Wellness (part of H&H Group)
About
4-year working experience in Consumer Goods Marketing. Started my career at Colgate-Palmolive China as a trainee and now working at Swisse as a brand manager. Led various projects including NPD, product relaunch, pricing and value chain, social seeding, etc.. ESFJ : ) Always seeking for more opportunities and wider exposure.
China
Guangzhou
Retail
普通话, 广东话, R 语言, SPSS, 英语, 价格分析, 公开演讲, 竞争分析
Experience
Brand Manager
Swisse Wellness (part of H&H Group)
中国 广东省 广州
E2E marketing management, including product portfolio management, social seeding in Red notes, Tik Tok and Bilibili, master asstes delivery, communications with various channels, etc..
Assistant Brand Manager
Colgate-Palmolive
中国 广东省 广州
Directly report to Marketing Director - New Brands. Responsible for Miracle Repair sub-brand, including NPD, portfolio renovation, brand asset management, etc..
Marketing Trainee
Colgate-Palmolive
中国 广东省 广州
Rotation 1 - Brand Marketing, New Brands team (2021/11 - 2023/4) Directly report to Marketing Director - New Brands. Brand owner of two omni-channel product lines and several channel-specific offers in eCom and Sam's Club. Responsible for packaging design, NPD and relaunches, communications with EU and domestic multi-functional teams. Rotation 2 - e-Commerce, Business Development team (2023/5 - 2023/8) Directly report to Director - Business Development. Responsible for new product launches in eCom, promotion mechanism, cross-team communications, etc..
Marketing Summer Intern
Colgate-Palmolive
中国 广东省 广州
Supported social and marketing activities for elmex, Tom's of Maine and Jieyin at New Brands Team.
Entertainment Marketing Intern
Tencent Music entertainment Group
中国 广东省 深圳
Supported social seeding and internal & external communications for several national competitions and new songs.
Account Executive Intern
BlueFocus
中国 广东省 深圳
Served Tencent CSIG & IEG for several annual campaigns, including planning & execution.
Brand Marketing Intern
Coty
中国 上海市
Supported business analysis, pricing, marketing executions and NPD of Rimmel and Adidas.
Education
The Chinese University of Hong Kong
Marketing - Big Data Concentration
The Chinese University of Hong Kong, Shenzhen 香港中文大学（深圳）
Financial Statistics
Hillary Chen's Contact Information
Phone
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