Hilda Fung

Regional Integrated Marketing: Coordinate 360° marketing initiatives across HK, Macau, and China, focusing on bridging global brand vision with local community needs to enhance the customer experience. China Digital & Search Strategy: Scaled Xiaohongshu (XHS) from 3K to 20K+ organic followers; engineered a data-driven Search SEO/SEM and Celebrity partnerships and KOC seeding strategy to capture high-intent traffic and drive lead generation. Omnichannel Project Leadership: Managed the end-to-end execution of high-profile retail campaigns, including the Hong Kong Flagship launch and the Singapore Suntec City opening, achieving significant market penetration through tram OOH, DOOH, and strategic PR. Community & Artist Collaborations: Curated the brand’s first local artist exhibition, "Journey of Joy," fostering community synergy and generating extensive media coverage through interactive workshops and creative storytelling. Regional Infrastructure & SOPs: Developed the first Regional Marketing SOP for HK/Macau to streamline cross-functional workflows.

Market Launch Coordination: Managed the PR and digital roadmaps for 4 retail openings (The ONE, The Wai, YOHO, and Fashion Walk), establishing the brand’s presence in Hong Kong. Influencer & Social Strategy: Collaborated with local creators to develop authentic content for Meta and Google Ads, helping build brand trust and driving a 41% acquisition mix via paid channels. Media Network Building: Developed relationships with key media titles across HK and China to secure consistent coverage and support regional expansion goals. Brand Adaptation: Worked closely with global teams to ensure brand messaging was meaningfully localized for the Hong Kong audience.

Partnership Strategy: Assisted in securing sponsorships for major business units including K11 MUSEA, Gentry Club, and K11 Atelier. Community Engagement: Orchestrated quarterly partner relations events at premium venues to maintain synergy within the NWD ecosystem. Client Relations: Acted as a primary liaison for 200+ corporate partners, delivering bespoke event solutions and onsite facilitation.

Heritage Storytelling: Led public engagement for the State Theatre conservation project, delivering cultural tours to 500+ guests daily. VIP Relations: Selected as a docent for NWD executives and key partners, providing tours in English, Cantonese, and Mandarin.

Technical Agility: Maintained active qualifications for 7+ aircraft types (Airbus A330/340/350 & Boeing 772/773/777ER/747), demonstrating a high capacity for technical learning and operational adaptability. Crisis Resolution & Compliance: Managed ad-hoc inflight emergencies and maintained 100% compliance in 10-month medical certification cycles, including First Aid, CPR, and AED. Stakeholder Management: Facilitated seamless communication between diverse international crews and passengers of 50+ nationalities, ensuring premium brand standards were upheld in a high-pressure environment.