Hilda Chu

As the Head of the Hong Kong sales office, I report directly to the CEO and provide strategic guidance for business development and product innovation. Responsibilities include overseeing sales and marketing operations, ensuring smooth business processes, and fostering positive customer relationships. Expertise in the Hong Kong and Macau market enables the identification and capitalization of business opportunities. I manage import/export activities, including sourcing, logistics, and compliance. By implementing effective sales and marketing strategies, I achieve targets and deliver high-quality products and services. Collaboration with cross-functional teams drives product development and innovation initiatives. Provide support to assigned regional markets on an occasional basis. ▪ Key Customers by Segment: Healthcare - OLYMPUS, Caster Medical, One stop medical F & B - Shizuoka Sankyo, DONKI, SUSHIRO, Hyakunosha, Isshin group, Sukiya, Rappboxx, Midori, Genki Sushi, Senryo, AEON, Saizeiriya, Nissin, Flash Coffee, Peninsula hotel, Alva hotel Public Hygiene - Miramar, Cyberport, M+ Museum, Hong Kong Palace Museum Consumer (FMCG) - Sunwa Marketing (Citysuper, AEON, ParknShop, Wellcome, Manning's, Watson's, Citistore, SASA, APITA, UNY, DONKI, YATA, SOGO, Wing On), HKTVmall, Ztore Elderly - Po Leung Kuk, Tung Wah, Culture homes

As a result-driven brand manager, successfully managed brand strategies and marketing campaigns, increasing brand awareness and market share. Skilled in food hygiene, F&B import, food labeling, medical regulations, graphic design, licensing, and marketing. Proven ability to successfully manage projects, collaborate with cross-functional teams, and drive brand growth. Excellent communication and analytical skills. Support the Global team in headquarters and assigned regional market occasionally. ▪ Key Brands: SARAYA, arau. & arau.baby, Aroma Life, Ayurspa, SMARTSAN, LAKANTO, YASHINOMI, Happy Elephant, cocopalm, Handlab, Wash Bon, Shavonet, Healthy food ▪ Key Product Categories: Hygiene care, Personal care, Skin care, Hair care, Oral care, Healthy foods, Care foods, Wine and Liquor, Kitchen and Laundry sanitizers, Dispensers, Hygiene audit and consultant services, etc.

▪ Direct report to Marketing Manager ▪ Develop and execute marketing communications strategies for assigned regions, including advertising strategy, creative brief development, copy evaluation, and media planning and execution. ▪ Drive trade marketing activities, including trade promotions, in-store displays, POS materials, and website development, to enhance brand visibility and drive sales among consumer and trade customers. ▪ Identify and understand business opportunities by analyzing consumer and trade customer behavior and preferences. ▪ Analyze and execute category and product assortment strategies for assigned countries, ensuring alignment with regional guidelines. ▪ Conduct consumer and competitive research to gain insights into market trends, customer preferences, and competitor activities. ▪ Lead technical compliance studies to ensure products meet regulatory requirements. ▪ Manage costing and pricing competitiveness to optimize profitability and market positioning. ▪ Coordinate with vendors and the R&D team to ensure timely and successful product execution. ▪ Key Brands: Vidal Sassoon, Vidal Sassoon Mens, Babyliss, Babyliss Pro, Babyliss Mens, Conair, Scunci, Cuisinart, RUSK, Avril, etc.

▪ Direct report to Sales Manager ▪ Mainly serve as the primary point of contact for clients in Japan, addressing inquiries and collaborating on product development projects. ▪ Conduct price negotiations to ensure competitive pricing while maximizing profitability. ▪ Prepare and issue accurate and timely quotations to clients, ensuring alignment with pricing strategies and customer requirements. ▪ Oversee delivery schedules to ensure on-time product shipments and customer satisfaction. ▪ Develop and maintain sales forecasts to guide inventory planning and production. ▪ Monitor new product development schedules, coordinating with cross-functional teams to meet deadlines and quality standards. ▪ Achieve sales targets and manage the profit and loss (P&L) for assigned regions and ad-hoc projects. ▪ Follow up on the progress of compliance applications in the target markets where the product is sold, ensuring adherence to regulatory requirements. ▪ Key Product Categories: Curling irons and stylers, Dryers, Hair brushes, Hair Beauty Accessories, Oral care, Mirrors, grooming, Clippers, Trimmers, Garment Steamer, Clothing Irons, Cookware, Food Processors, Blenders, Grills, Slow Cookers, Gadgets, Pet's Accessories, etc.

▪ Direct report to General Manager ▪ Manage daily operations in the Hong Kong office, overseeing sales and marketing, shipping, accounting, administration and HR, and the creative department. ▪ Handle administrative duties, including documentation, correspondence, and scheduling. Report regularly to the general manager in the Japan headquarters, providing updates on operations, challenges, and progress. ▪ Collaborate with a programming service provider to develop a POS system for internal use, enhancing operational efficiency and data management. ▪ Identify and explore new business opportunities to drive growth and expand market presence. ▪ Assist with accounting issues and payment control, ensuring accuracy and compliance with financial procedures. ▪ Coordinate staff training activities in the China site, preparing agendas and training materials to enhance team skills and knowledge. ▪ Organize exhibitions in Japan, managing logistics, booth design, and coordination with stakeholders. ▪ Collaborate with the factory to develop new products, overseeing the production process from concept to launch. ▪ Key Customer & Brands: SONY, Cozy Corner, MIKIMOTO, ALBION, Starbucks(JP), TSUTSUMU, etc. ▪ Key Product Categories: Boxes, back cards, blister, stickers, etc.

▪ Act as the primary point of contact for clients in Japan, managing inquiries, and collaborating on product development projects. ▪ Negotiate with suppliers to control pricing and ensure timely delivery of materials. ▪ Prepare and issue accurate quotations to clients, aligning with pricing strategies and customer requirements. ▪ Provide regular sales reports and updates to the general manager, including sales forecasts and market trends. ▪ Monitor the manufacturing process, ensuring adherence to quality standards and conducting quality control checks before products leave the factory. ▪ Cultivate strong relationships with key customers and brands, including SONY, Cozy Corner, MIKIMOTO, ALBION, Starbucks(JP), and TSUTSUMU. ▪ Manage key product categories, such as boxes, back cards, blister packs, stickers, and more. Source materials from reliable suppliers to meet customer demands and quality standards.