
Hilda L.
Account Manager @ ROOTS COMMUNICATION SDN. BHD
About
I build B2B pipeline in spaces that haven't been explored yet. At ROOTS Communication, I identified and developed a new vertical in healthcare operating technology and facilities management — engaging Singapore's public healthcare clusters (SHS, NUHS, NHG) on infrastructure projects that support next-generation hospital operations, including automated systems integration. Before moving into B2B sales, I spent several years as a physiotherapist across multiple Singapore public hospitals, working directly inside acute care, rehabilitation, and multi-disciplinary teams. That combination — commercial pipeline-building plus firsthand knowledge of how public healthcare institutions actually operate — is what I bring to every account conversation. Currently expanding into broader infrastructure, energy management, and facilities technology partnerships, with an interest in bringing this sector depth to organizations solving problems at the intersection of IT, OT, and healthcare operations.
Singapore
Singapore
Hospital & Health Care
Cross-Functional Collaboration, Channel Development, Tender & Bid Management, Stakeholder Management, IT/OT Convergence, Facilities Management, healthcare & life sciences sector, Business Planning, Account Management, Account Planning, Business Development, Go-to-Market Strategy, Business Process, Product Mangement, Marketing Strategy, Business Strategy, Balance Rehabilitation, Elderly care , Day Rehabilitation, Post Operation Physiotherapy
Experience

Account Manager
Own and grow B2B pipeline within Singapore's public and private healthcare sector, with a focus on operating technology and facilities management infrastructure — a segment developed from the ground up. Manage relationships across major public healthcare clusters, coordinating internal teams and external vendor/end-user stakeholders through multi-stage enterprise sales cycles, from opportunity identification through tender submission.

Product Manger
VSTCES
Singapore
Managed the Vertiv product line within a distributor structure, contributing to significant annual line revenue. Led go-to-market execution — product launches, channel development, competitive positioning — working cross-functionally with business development and inside sales teams to grow reseller visibility and drive brand performance.

Physiotherapist
Singapore
Delivered clinical care across acute stroke, cardiopulmonary, and post-operative units in a Singapore public restructured hospital. Coordinated multi-disciplinary discharge planning with physicians, nurses, and allied health teams — direct, firsthand exposure to how public hospital operations and referral pathways function, now applied to account strategy in the healthcare technology sector. Physical activity is medicine to the body.

Clinical Pilates
Singapore
I was extremely excited to have learnt from the one and only certified Clinical Pilates instructor for physiotherapists based in Australia. I am certified in Clinical Pilates and look forward to applying this skill set for my future clients and patients for chronic pain management.

Academic Tutor
Singapore
After being in the private teaching sector for 5-6 years, being part of an education centre was the next step for me. I was lucky enough to have met really experienced and committed teachers to ensure students acquire the skillset of lifelong learning. I worked alongside with MOE teachers in creating educational materials for the students and find creative ways in teaching. Mathematics and sciences have always been my strongest and naturally I picked up teaching those subjects along the way.

Student Physical Therapist
Yishun Community Hospital
Singapore
The 5 weeks attachment at the Day Rehabilitation Centre at Yishun Community Hospital saw patients who mostly underwent total knee replacement and total hip replacement surgeries. I explore different way of intervention learning from senior physiotherapists on site on how to progress patients. We received tutorials on balance training and the different aspects to balance, integral for elderly in preventing falls.

Private Tutor
-
Singapore
Teaching as always been a passion on the side and exploring private teaching was a natural progression. I've gathered experience from teaching students from Primary 1 to Secondary 4 levels throughout the years, mainly focused on Mathematics, Science and Chinese subject.

Student Physical Therapist
Singapore
Was attached here for 6 weeks at the Acute Stroke Unit (ASU) for my Neurological Physiotherapy attachment. This was also the attachment where I learn how to read CT brain scans from my clinical educator and draw interpretations on how patients would likely present like. I was exposed to patients who were on extra-ventricular drainage while conducting therapy for them. I had the opportunity to use the Bobath plinth and tilt table to provide more functional therapy for my patients in the ASU. Multi-disciplinary meetings were conducted weekly, compromising of the medical team, occupational therapists and medical social worker to ensure continuity of care and that the needs of patients are met.

Student Physical Therapist
National Healthcare Group - Ng Teng Fong General Hospital
Singapore
Was attached here with Physiotherapist Amanda, learning under her wing in Musculoskeletal Physiotherapy. I saw patients from all walks of life who underwent various operations as well. Most cases were low back pain, elbow injuries, ankle sprains, post ACL recon, post meniscus recon, post lumbar laminoplasty and total knee replacement. Patient education plays an integral part during our consultation to ensure continuity of care and ensuring patients understand their own condition(s).

Student Physical Therapist
Singapore
Another 6 weeks internship at CGH learning from the senior physiotherapists on site. I was mainly exposed to cardiopulmonary physiotherapy, seeing post General Surgery cases, Lung and Heart complications cases. One of the most memorable learning experience due to the steep learning curve but I'm glad I ended the internship with many takeaways!
Education

Bachelor of Science with Honours in Physiotherapy
This was a 4 years, direct honours degree programme to get professionally trained in the field of physiotherapy. We are theoretically-grounded and clinically-oriented to the various sector in physiotherapy such as Intermediate Long term Care, Musculoskeletal, Neurological, Cardiopulmonary physiotherapy.
Hilda L.'s Contact Information
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