Hilal Öztürk

As a Corporate Communications & Marketing Specialist in a multi-industry environment (defence, trailer, and railway), I lead strategic marketing operations by integrating engineering insight with commercial execution. My responsibilities span across brand management, product positioning, and data-driven decision making, with a focus on building sustainable market presence and customer trust. Plan and execute end-to-end B2B marketing strategies, including product launches, trade fair participation, and 360° campaign coordination. Conduct detailed market research, competitive analysis, and target segmentation to support strategic planning and product development. Manage the full cycle of CRM including candidate customer tracking, action reporting, and pipeline data visualization for the sales team. Coordinate with internal teams (Sales, R&D, Quality, After-Sales) to align product messaging and ensure technical accuracy in marketing outputs. Handle external agency relationships (creative, media, 3D design) and oversee brand visual consistency across catalogs, website, and video productions. Develop and implement customer feedback processes, managing customer satisfaction surveys and reporting actionable insights to Sales, After-Sales Services, and Quality departments. Lead internal and external communication in cooperation projects, supplier collaborations, and international partnerships.

Customer Journey & Data-Driven Engagement: Leveraging CRM data to identify customer needs and designing/improving customer journeys. Conducting targeted field visits and utilizing Voice of Customer (VoC) feedback to strengthen relationships, validate market needs, and deliver actionable insights. Operational Excellence & Performance Metrics: Establishing and tracking cross-departmental KPIs (aligning R&D, Production, and Sales) to ensure a consistent customer experience. Managing performance metrics to drive institutionalization and continuous process improvement. Executive Reporting & Decision Support: Developing comprehensive strategic reports and dashboards for the Board of Directors using BI tools, translating data into actionable insights that directly influence the company's customer-centric roadmap. Strategic Market Intelligence: Conducting in-depth market analyses based on competitive dynamics to design and execute tailored Go-to-Market (GTM) strategies for international expansion. Agency & Stakeholder Collaboration: Managing end-to-end relationships with creative/digital agencies and collaborating with internal stakeholders to ensure all communications align with premium brand positioning and a seamless customer experience. Focus Areas: • B2B Marketing Strategy • Tech-Driven Communications • Digital Transformation • CRM Excellence • Product & Engineering Alignment • Data-Based Decision Making •CX strategies

Conducted competitor analysis for the Skechers brand to identify opportunities and align products with market demands. Actively participated in every stage of the process to ensure the production of well-designed and high-quality products tailored to the target customer. Collaborated with the logistics department to ensure products were loaded and shipped at the right time. Worked closely with the design and garment teams to deliver products with the best fit and design, ensuring their timely availability in stores. Maintained continuous and efficient communication with suppliers to ensure timely and accurate production processes. Quickly resolved issues by taking proactive actions and leveraging technical expertise to provide effective solutions

Managed international sales operations, fostering relationships with clients across various regions. Identified and pursued new market opportunities to increase export revenue. Coordinated with logistics and supply chain teams to ensure timely and accurate delivery of products to international customers. Negotiated contracts and pricing with clients to meet both customer needs and company goals. Monitored market trends and competitor activity to develop effective sales strategies. Prepared detailed sales reports and presented insights to senior management to support strategic decision-making. Represented the company at international trade fairs and events to promote products and build a global customer network.

Assisted in selecting and purchasing products aligned with market trends and consumer needs. Conducted market research to identify key trends and competitive pricing strategies. Collaborated with suppliers to negotiate contracts, ensuring optimal terms and timely delivery. Supported inventory management to maintain stock levels and minimize overstock. Worked closely with cross-functional teams, including design, and sales, to ensure product alignment with brand goals. Monitored sales performance and provided insights to improve future purchasing decisions.

Coordinated and managed community engagement activities, focusing on fostering collaboration within micro-communities. Oversaw multiple micro-communities, each working on their unique projects, while ensuring alignment with overall community goals. Led a personal project aimed at promoting the reuse of textile products, advocating for sustainability and second-hand usage practices. Planned and executed events, workshops, and initiatives to support the growth and engagement of the community. Monitored and moderated online platforms to create a positive and inclusive environment for members. Collaborated with cross-functional teams to align community and project objectives with organizational values.

Focused on the intersection of technology, business, and innovation. Core subjects include: Management of Technology, Innovation and R&D Financial Management Technology and Marketing Operations Management Project Management Management and Organization Statistical Thinking and Data Analysis Business Intelligence and Data Mining Artificial Intelligence and Knowledge Systems