Hijab Malik

• Strategic Brand Management (Pakistan & MENA): Spearhead the strategic management of brand portfolios across Pakistan, GCC, and the broader MENA region. Develop and execute innovative brand strategies, including product launches, rebranding initiatives, and market expansion plans to drive brand growth and market share. • Market Analysis and Insights: Conduct in-depth market analysis and consumer research to identify emerging trends, competitive threats, and growth opportunities. Utilize data-driven insights to adapt marketing strategies, resulting in enhanced brand performance and increased market penetration. • Cross-Regional Collaboration: Foster cross-regional collaboration and alignment among diverse teams, ensuring brand consistency and synergy across Pakistan, GCC, and MENA markets. • Product Development and Launch: Lead product development initiatives from concept to launch, collaborating closely with R&D, production, and marketing teams. • Budget Management and ROI Optimization: Effectively managing multi-million-dollar marketing budgets, optimizing expenditures to maximize return on investment (ROI).

• Oversee Interdepartmental and External Communication: Effectively manage all aspects of interdepartmental and external communication to ensure seamless and cohesive messaging. • Strategically Manage Digital Campaign Content: Develop and execute strategic content plans for digital campaigns, aligning them with business objectives and industry trends. • Coordinate Employee Wellbeing Initiatives: Plan and execute a comprehensive range of activities and programs aimed at enhancing employee wellbeing and fostering a positive work environment. • Drive Brand Messaging Consistency: Enforce and maintain consistency in brand messaging across all communication channels, ensuring a unified brand image and message. • Optimize Communication Channels: Continuously assess and optimize communication channels to maximize their effectiveness and reach, leveraging data-driven insights for improved engagement and results.

• Marketing Campaign Management: Managed the planning and execution of marketing campaigns, meticulously considering seasonality, emerging trends, key performance indicators (KPIs), and various outlets, including Above-The-Line (ATL) and Below-The-Line (BTL) channels. • Sales Performance Analysis: Diligently tracked and analyzed brand sales performance, consistently working to enhance brand equity and market presence. • Team Leadership and Management: Successfully led and managed a dynamic team of marketing professionals, overseeing their efforts and collaboration on various brand initiatives. • Data-Driven Marketing Strategies: Leveraged data analytics and insights to develop and implement data-driven marketing strategies, ensuring campaigns were both effective and aligned with business goals. • Cross-Functional Collaboration: Fostered collaboration and cross-functional teamwork within the marketing department and across the organization to achieve cohesive brand initiatives and campaigns.

• Client Portfolio Management: Successfully managed a diverse portfolio of clients, including Spontex Pakistan, PepsiCo, ICI Pakistan, and Himalaya, overseeing their marketing and communication strategies. • Strategic Marketing Planning: Developed comprehensive strategies and meticulously planned and executed on-ground marketing activities, ensuring the effective promotion of brands and products.