Hien Bui

Viettel Post is Vietnam's #1 express and logistics operator by market share (22.3% in 2025), with 2024 consolidated revenue of VND 20,826 billion and an explicit B2B/supply-chain pivot as its core growth engine (+33.4% target for chuyển phát + logistics in 2025). Role focus: Enterprise and SME business development across FMCG, pharma, retail chains, e-commerce, and manufacturing verticals. Core responsibilities: - Prospecting and converting B2B accounts in target verticals (FMCG, pharma, retail chains, cross-border e-commerce, industrial-park manufacturing) - Positioning Viettel Post's end-to-end logistics ecosystem — including 3PL, e-fulfillment, smart warehousing (AGV/RFID), and cross-border services — against competitors on total landed cost, not rate-per-shipment - Navigating multi-stakeholder sales cycles involving Supply Chain Managers, CFOs, Procurement, and Founders in SMEs of 50–200 employees - Leveraging anchor client proof points (Unilever, Guardian, FedEx exclusive partnership, Abbott, Honda, Samsung) to build credibility in new verticals - Applying AI-assisted content and outreach workflows (n8n + Claude API) to scale personal B2B branding on LinkedIn and drive inbound pipeline Key infrastructure sold: → Lạng Sơn Logistics Park (143 ha, 1,500 vehicles/day, customs clearance cut from 4–5 days to <24h) → Smart Sorting Hubs: 2 million parcels/day capacity (expandable to 4M) → 4 Distribution Centers + 110+ logistics hubs (~750,000 m²) nationwide → Pharma-grade GDP/GSP logistics (first of its kind in Vietnam, in partnership with Lê Bảo Minh) → FedEx exclusive Vietnam partnership (~2M orders/year, ~27,000 tons/year)

Led integrated marketing campaigns for banking & fintech clients including MB Bank, NCB, and VPBank Securities Managed cross-functional teams (Creative, Media, Production, Tech) to deliver digital-first campaigns Owned and optimized campaign budgets up to 4.5B VND Worked directly with bank-side Product & Marketing teams to align brand, product and acquisition objectives Ensured communication materials complied with banking regulations and corporate brand governance Delivered campaigns focused on awareness, eKYC activation, merchant acquisition and in-app engagement

Developed and executed Integrated Marketing Communications (IMC) strategies for FMCG clients, encompassing both online and offline channels. Managed projects with budgets ranging from 300 million VND to 4.5 billion VND. Established and maintained relationships with key industry partners, including KOLs, creative agencies, model agencies, and PR/media booking agencies (e.g., Dentsu Sport Vietnam, Dentsu Redder, Daiko, Golden Communication Group, Hakuhodo). Worked with notable clients such as Hyundai Thanh Cong Vietnam, Thien Long Group, Isuzu, Honda, and United International Pharma. Coordinated multi-channel campaigns including KOC bookings, PR, social media, Google Advertising, event organization, and promotional activities. Managed quotations, contracts, team coordination, and project profitability optimization.

Asia Lion Marketing Agency is the pioneering Vietnamese agency in International Travel & Export Marketing. We are the first Marketing Agency in Vietnam to reach the world's 8 biggest markets (USA, France, Germany, Spain, Italy,...) I worked as the Account Executive at Asia Lion from Dec 2019 to Jan 2021. I helped my company increase 10% revenue in two years. These are my the most successful projects: - Launching P'apiu Resort, Adults-only All-inclusive Resort in Ha Giang, Vietnam (https://papiu.vn/en/) - Deploying Multi-Channel Marketing for Help Thygesen Textile Vietnam reaching to UK, EU, Australia markets (https://thygesen.com.vn/) - Launching The Nordic Village resort in Moc Chau, Son La (https://thenordicvillage.com/) My Daily and Monthly Responsibilities: Presenting and consulting service packages, at the same time maintaining and taking care of customers who are accompanying the business Finding out the needs of customers, then research, plan and develop an overall marketing plan Supporting sales and achieve monthly sales revenue target Supporting in completing accounting administrative documents, monitoring, reporting, reporting, service contracts Acting as a bridge between the customer and the team, coordinating and managing the project, ensuring the project is on schedule. To Responsible for invoicing and debt collection Networking development in the field of Marketing in the tourism & international export industry

As an account executive in a Marketing Agency, I am a highly effective, detail-oriented Account, who helped increase team KPI by 20%. With 2 years of working experience in Sales and PR, skilled at working with customers and developing relationships with clients with proven track record. Unafraid to work under pressure.