Hien Nguyen

Brand Manager @ Golden Gate Restaurant Group

About

Currently working as a Brand Manager, I bring 5 years of marketing experience in the FMCG and F&B industries, with strongexpertise in strategic planning, brand building, and delivering measurable business growth. Over the past 2 years, I havespecialized in Japanese cuisine, combining my passion for culinary culture with marketing know-how to create authentic brandexperiences, strengthen consumer engagement, and drive sustainable performance across diverse F&B concepts. Currently open to freelance & full-time job. Let's get in touch for resume!

Country

Vietnam

City

Hanoi Capital Region

Industry

Food & Beverages

Skill

Project Management, Budget Management, POSM production , Design Briefs, KOC bookings, Vietnamese, Presentations, Oral Communication, Objectives and Key Results (OKRs), Problem Solving, Training, Travel, Adobe Premiere Pro, Sales, OTA, Customer Service, Presentation Skills, Adobe Illustrator

Experience

Brand Manager

Golden Gate Restaurant Group

2025-5 - Present · 1 yr 5 mos

Japanese Concept: Sakura Yakiniku, Shogun

Assistant Brand Manager

Golden Gate Restaurant Group

2024-5 - 2025-4 · 1 yr

Japanese Concept - Sakura Yakiniku

Freelance Marketing

Fusion - Sushi House

2023-10 - 2024-4 · 7 mos

Japanese concept: Fusion - Sushi House

Marketing Executive

Kafa Cafe

2023-9 - 2024-3 · 7 mos

Project Coordinator

Golden Gate Restaurant Group

2022-6 - 2023-9 · 1 yr 4 mos

Corporate Brand and Marketing department Project Coordinator cum Assistant to Marketing Director Project Coordinator (70%) • Participate in the strategic planning process for R&D concepts and opening campaign: (1) Market research (2) Concept direction (3) Opening campaign • Manage timeline and performance of each campaign within 3 months after opening Assistant to Marketing Director (30%) • Monitor KPIs of each project and department to merge with company goals • Synthesis report for weekly meeting with BOD My projects: Union District Pizza & Grill, Union Pizza, Mak Mak Thai, Universal Tea

Brand Assistant

Ha Long Canned Food Joint Stock Corporation

2020-11 - 2022-5 · 1 yr 7 mos

Hanoi, Hanoi, Vietnam

• Develop strategic planning for sub-brand: market research, brand positioning and key message, target customer and launching plan • Work with agency: (1) Creative brief (2) Monitor and coordinate the implementation with agency to deliver good results • Manage social media of the brands: Facebook, Instagram, Tiktok (1) Build content pillar (2) Produce marketing materials and create contents: photo, video (3) Interact with prospects/ aspects to maintain engagements on each channels • Simple design posters, banners, standees, sampling booths, packaging for canned food on demand using Photoshop and AI (average frequency of 5 times a month) • Support paperworks My projects: EXPECT, New Pate Collection

Sales And Marketing Specialist

CoHost AI Inc

2017-7 - 2020-9 · 3 yrs 3 mos

Main tasks: . Manage and maintain over 80 properties within Vietnam . Manage online travel agents (Booking.com, Airbnb), use technique to attract customer and increase sales for the company (and successfully achieved "Airbnb Superhost" title recognized by Airbnb) . Coordinate with 3rd parties to expand product services, boost sales . Do monthly revenue report, calculate operating expenses . Coordinate with other departments to handle arising problems of customers Ad-hoc tasks: . Attend social events and outdoor activities to broaden network and collect information . Organize and host 10 company's events . Advise and organize tours/ accommodations/ transportations within Vietnam for customers/ travelers