hicham riffi

head of product marketing

Country

germany

City

munich

Industry

semiconductors

Skill

semiconductors, mixed signal, product management, cross functional team leadership, business strategy, sensors, product development, product marketing, electronics, marketing strategy, asic, competitive analysis, start ups, ic, wireless, business development, go to market strategy, embedded systems, market analysis, communication skills, written and oral presentation skills, proactive self starter, medical devices, product launch, strategic partnerships

Experience

head of product marketing

infineon technologies

2019-1 - Present · 7 yrs 9 mos

Accelerator business program for emerging sensors

senior product marketing manager

infineon technologies

2017-1 - 2019-1 · 2 yrs 1 mo

business development manager

infineon technologies

2016-1 - 2017-1 · 1 yr 1 mo

Consumer sensors: smartphone and IoT applications

strategy development manager

infineon technologies

2012-10 - 2015-12 · 3 yrs 3 mos

manager, sales and marketing nuclear medicine

philips

2011-7 - 2012-10 · 1 yr 4 mos

Clinical PET/CT, PET/MR, SPECT and Preclinical Imaging Systems (CT, MR, PET, SPECT)

senior mixed signal design engineer

nxp semiconductors

2005-6 - 2007-6 · 2 yrs 1 mo

io design consultant

texas instruments

2002-5 - 2005-5 · 3 yrs 1 mo

european sensor applications engineer

allegro microsystems, llc

2007-7 - 2011-6 · 4 yrs

* Managed a $2M development project with an expected ramp up to $5M in annual sales * within 6 years for Continental Automotive in France, Brazil, South Korea, and U.S. * Conducted analysis, identified issues, and proposed and implemented solutions; presented * findings regarding potential applications to different European OEMs (Original Equipment * Manufacturers). Customer accounts ranged from $2M to $20M annually. * Worked with marketing and sales teams to promote the existing product lines in Europe and * define new opportunities within these product lines. * Initiated the development of a state of the art angular sensor with a team of five researchers * in Lausanne (EPFL) paving the road for Allegro's entry into the angular sensing market.